Stratifyd: The Next Generation of AI Powered Analytics

Derek Wang, Founder & CEO
Stratifyd is a leading data analytics company that specializes in using the wide range of data from structured and unstructured sources to help businesses gain better information and efficiently create data driven decisions. In the beginning, Founder and CEO, Derek Wang saw a problem. “The traditional process of data analytics had grown to be highly inefficient,” Wang says, “There was so much time and energy required to gain meaningful insight from data that we felt there had to be a better way.” With a PhD in data analytics, Wang intrinsically understands what’s facing analysts and decision makers today when it comes to their stockpile of data. “Through our AI powered analysis, we let the data tell the story so that end users spend more time utilizing the understanding data brings, and less time attempting to determine what’s locked inside their data.”

Stratifyd’s Artificial Intelligence (AI) powered data analytics platform unifies structured and unstructured datasets from multiple sources and creates valuable business insights instantly, allowing seamless sharing of information among decision makers and stakeholders. Built on patented algorithms that leverage machine learning and Natural Language Processing, Stratifyd’s platform helps data scientists and analysts visualize complex structured and unstructured datasets to empower business decisions.

Stratifyd’s analysis starts with data integration which automatically collects and analyzes data from multiple sources such as proprietary enterprise data, third party sources, and public data. Machine learning eliminates the previous time consuming process of data analysis by automatically cleaning, categorizing, and preparing large amounts of information for analysis. At this stage, Stratifyd relies on data connectors to a wide variety of sources or can even stream data in real time out of Hadoop or SAS infrastructures to perform smart structured and unstructured analysis.

“The insights that drive a business forward now comes from analytics. These departments within Fortune 500 companies, for example, report to so many different people. Their issue is time,” says Wang, “We’ve built a platform that allows them to analyze all of their data, not just samples, in time frames that were unheard of just a few years ago. We understand the efficiency that they truly need and work every day to ensure their job is to understand the insights that are discovered, not simply to find them in the first place.”

Stratifyd focuses on advanced analytics that analyzes every dimension of data available, efficiently and accurately, to reveal rich insights not possible from legacy data analytics techniques. For analysts to easily communicate their findings with colleagues, Stratifyd’s platform also generates interactive data visualizations.

Stratifyd’s AI-powered data analytics platform unifies structured and unstructured datasets from multiple sources and creates valuable business insights instantly

Since data visualization has become a common language among data scientists and decision makers alike, it allows analysts to easily communicate in-depth data insights to every individual that depends on them.

Stratifyd is creating user-centric visualizations and generating enhanced data connectivity to seamlessly analyze and merge complete datasets with common topics, to understand the context in a more complete way. With the AI-powered data analytics platform, clients can customize their visualizations to best fit their requirements, while also creating better interactive reporting capability to make sharing results and collaboration easier.

Joshua Camden, Director of Marketing at Stratifyd believes that by understanding analysts, they can create a product that truly suits them, “We take valuable feedback from our team members that have worked on the analyst level to build a platform that meets and exceeds their needs,” Camden says.

Ally Bank, a Stratifyd client, recently faced the challenge of analyzing thousands of daily chat sessions to receive actionable insight. Through Stratifyd’s platform, they were able to analyze every piece of chat data available in real time, generating daily reports on topics and trends relevant to their goals. Providing clients such as Ally Bank the ability to leverage the complete set of data almost instantly is the cornerstone of what Stratifyd wants to accomplish every day. By empowering analysts to invest their energy interpreting data results rather than exhausting their time in the analysis itself, Stratifyd is working to augment human intelligence.

Recently, Stratifyd acquired a trademark on the term, Augmented Intelligence. They believe that artificial intelligence and machine learning will never be a replacement for the human intuition, but advances in technology can expand the capabilities of the human mind by augmenting intellectual might. Analysts will look to further augment their domain knowledge in the future, expecting more from data analytics platforms like Stratifyd’s. Wang, however, is prepared. “While data visualization is the new language that everyone speaks, soon it won’t be enough. Right now it allows the data to tell its own story, but soon that data will need to say more.”

Stratifyd News

Stratifyd Launches Next Generation Data Analytics Platform

CHARLOTTE, NC – Stratifyd, a technology company that democratizes data science and artificial intelligence (AI) through self-service data analytics, today announced a revolution in data analytics with the launch of its next generation platform. This powerful analytics engine was re-designed from the ground up to be intuitive and easy-to-use, enabling business users – regardless of education, skill, or job function – to harness the power of proprietary and third-party data to easily reveal and understand hidden stories represented within the data, thus delivering the benefits of a data science team to every organization.

The Stratifyd platform now provides the functionality to meet the demanding data science needs of an organization, but is specifically designed to be easy to use for those with limited data analytics experience. It empowers users of all skill levels to connect data sources to the platform, perform in depth analysis and data modeling, and discover insightful stories faster and more easily than previously possible. Through a graphical user interface, pre-built and customizable data analytics models, and simplified dashboards, the platform enables business users to extract insights (i.e., stories) that are hidden in the data and essential in helping companies improve customer service, better understand customer requirements, deliver product enhancements that address gaps in the market, solve problems experienced by customers, rollout new product and service offerings that deliver a competitive advantage, and more.

Stratifyd is a company with data science in our DNA. We were founded with a bold but simple mission to enable everyone within an organization to not only uncover but also understand the hidden stories within their data, said Derek Wang, founder and CEO of Stratifyd. This release of our next-gen platform is a giant leap in bringing to life our vision of putting the power of data science into the hands of business users.

The platform was developed with the goal of helping employees from across an organization tackle real-world business challenges by analyzing and visualizing structured and unstructured data from a variety of sources, including third party and social media channels, to discern the most complete stories about a company and its products based on customer insights.

Use Cases Highlight How Data Frames the Narrative

Data is at the forefront of every decision a business makes and frames the narrative, says Wang. To better understand the stories hidden in data, it needs to be viewed from the lens of the business user as they are the storytellers that can consider the data in the appropriate context.

If customers signal their unhappiness with a product or service through reviews or on social media, a business user can analyze the data to pinpoint the problem, making it easier to fix. Conversely, if customer churn rate has decreased, data can be used to connect the dots to see the bigger picture and the insights leveraged to replicate the successful outcome in other areas of the business.

A financial services company may lean heavily on call center conversations, customer surveys, operational data, and complaints to help them identify pain points and improve the end-user experience. Auto manufacturers might look to social media, external user forums, and blog posts to help them understand issues related to the quality of their vehicles and overall perception of their brand. In both of these scenarios, the business user has the context with which to analyze the data and drive the necessary action.

By enabling citizen data scientists to gather and analyze structured and unstructured data from more than 100 sources, these business users can leverage their expertise to see patterns and anomalies within context to derive a holistic narrative of customer feedback.

Data Storytelling Flywheel Puts the Power of Data Science into the Hands of Business Users

The Stratifyd data analytics platform is the only truly end-to-end solution in the market helping organizations analyze and extract insights from omni-channel data. Its data storytelling flywheel includes everything that business users need to easily connect data, analyze data, discover insights, identify stories, and continually listen to empower data driven decisions as stories unfold:

— First-time users can take advantage of the Quick Start Guide to accelerate their time to insights. The guide leads them, step-by-step, through the process of connecting data, deploying analytical models, and visualizing insights as they build their first dashboard.

— The platform includes a library of over 100 Data Connectors that make it easy to analyze structured and unstructured data – from public sources such as Amazon reviews, Google Play and iTunes Store app reviews, and social media channels, as well as internal company data such as call center conversations, customer survey results, and chat conversations – without the need for time-consuming, manual data cleaning.

— Auto-learning Models analyze data and determine the best customized model(s) based on the data available; while advanced models enable data analysts to customize models based on use cases and specific data available.

— In addition to making it easy to share insights across teams and departments, the platform includes Task Management features that enable customers to identify key findings in their data which require action, capture tracking tasks, and assign them to a relevant team or individual who can then take the appropriate action and track progress through to completion.


Charlotte, NC

Derek Wang, Founder & CEO and Joshua Camden, Director of Marketing

Provides Artificial Intelligence (AI) powered data analytics platform that unifies and visualizes structured and unstructured datasets from multiple sources