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Sal Hakimi Co-founder and Faith Robinson, Vice President of Marketing and StrategyTenovos’ cutting-edge Global Marketing Supply Chain™ (GMSC) platform enables internal teams to visualize their content at every operational level, where the content lives, track assets across all markets and channels, and obtain costs for asset production and distribution. “No other platform offers a content-focused solution that can track millions of digital assets and aggregate, visualize, and scale content across any application and process in the content ecosystem. This is critical for future-proofing and maximizing MarTech investments. With transparent control of content and data, we provide the platform where personalized content crucial in today’s experience-driven world lives,” states Faith Robinson, Vice President of Marketing and Strategy at Tenovos. Developed with modern cloud technologies and best practices for continuous delivery, GMSC delivers the speed, flexibility, and scalability required to compete in today’s digital world.
Offered both as a dedicated and multi-tenant software as a service (SaaS) offering, Tenovos GMSC facilitates agile marketing by not relying on any legacy code. It allows the company to continually innovate and add new features and functionality to the platform based on clients’ requests in real time.
“Our ability to quickly tailor the platform to clients’ specific needs without having to undergo the traditional process of monthly, quarterly, or yearly software upgrades is one the greatest benefits along with speed to market and return on investment (ROI),” adds Sal Hakimi, co-founder of Tenovos. Also, the GMSC platform can be deployed substantially faster by virtue of the underlying modern cloud technologies, microservices-based architecture, and best practices of continuous delivery. While traditional software providers require six to nine months of initial deployment time, Tenovos takes can be in production in 4-6 weeks. Furthermore, the company’s web-scale technology can automatically scale to any number of users, processes, content or queries, thus enabling enterprises to seamlessly increase the flow of their rich, personal content.
Another differentiator for Tenovos is that it provides governance of marketing assets from ideation to distribution and delivers valuable insights throughout these processes to help clients improve and constantly optimize their operations. “The GMSC platform’s microservices-based architecture also allows us to deliver different user experiences to different audiences within the same organization, configured with respect to employees’ specific roles,” points Matt Corodimas, co-founder of the company.
Tenovos serves clients from various industries including consumer packaged goods (CPG), media and entertainment, retail, publishing, and financial services. The company’s project for a large beauty and cosmetics client best exemplifies the GMSC platform’s effectiveness. Tenovos helped the client complete their entire implementation process from the execution of agreements to initial product launch—that typically requires 5-12 months— within just 45 days. “From our first client in late 2018 and the next 7 clients signed up thus far to being on track to closing 20-30 new clients, we have experienced tremendous growth and demand for our platform. We are also investing heavily in establishing new partnerships and by integrating with new vendors, we are improving GMSC’s capabilities along with looking forward to expanding into EMEA and APAC markets,” concludes Hakimi.
Tenovos Named a Leader In 2024 IDC MarketScape for Intelligent Digital Asset Management
Tuesday, July 16, 2024
NEW YORK--Tenovos, the modern data-first Digital Asset Management (DAM) platform, today announced that it has been named a Leader in the IDC MarketScape: Worldwide Intelligent Digital Asset Management 2024 Vendor Assessment (doc #US51265723, July 2024).
Marci Maddox, IDC Analyst, said, “Consider Tenovos when you are a global product company that owns several brands distributing a significant amount of product and marketing content on a daily basis and looking to quantify productivity gains and content performance with a composable DAM.”
As part of the evaluation process, Tenovos was recognized for a number of strengths, including:
Asset insights and life-cycle management: Tenovos offers a comprehensive solution for managing the entire content life cycle, from creation and approval to distribution and performance tracking. Activation intelligence tracks content performance across channels, and advanced analytics combines content creation data with usage and audience data to provide a holistic ROI picture.
Headless architecture: Tenovos prioritizes innovation and leverages cutting-edge technologies like headless architecture and generative AI. Tenovos offers a composable architecture that supports interoperability with PIMs and CMSs.
AI and big data: Tenovos utilizes big data for a 360-degree view of content and audience. Its AI features go beyond basic functionalities, offering functionalities like asset ideation, content recommendations, and passive content tracking to understand content utilization beyond traditional metrics.
“Our clients are global enterprise brands under pressure to be more efficient while in parallel creating content that has a greater impact on their business,” said D. Scott Bowen, CEO of Tenovos. He continued, “to achieve this, brands are embracing data, AI, and a composable approach that puts DAM as the center of their entire content supply chain. This creates one source of truth for all content and related productivity and performance metrics, allowing brands to create and deliver optimized media at scale. We’re proud that Tenovos is at the heart of this movement.”
Tenovos has brought on several leading global brands as clients in the last year, including Skechers, Maple Leaf Sports & Entertainment, Carlsberg, Reckitt, Condé Nast, and Danish Broadcasting.
The company, the first DAM in the MACH Alliance, also recently announced the launch of Tenovos Connect, which simplifies integrations with other technologies within the content supply chain and offers 1000+ pre-built connectors.
Additionally, the company achieved AWS Retail, Media & Entertainment, and Advertising & Marketing Technology Competency designations, and its SaaS offerings are available for purchase in the AWS Marketplace.
Company
Tenovos
Management
Sal Hakimi Co-founder and Faith Robinson, Vice President of Marketing and Strategy and Matt Corodimas, Co-founder
Description
Provides an enterprise SaaS Global Marketing Supply Chain (GMSC)
platform that streamlines the creative value chain to deliver true content
fluidity
