Tradecraft
Delivering Business Value through Best-in-Class Analytics

According to Peter Drucker, the problem with management teams is their inability to ask the right questions despite having all the answers. This still rings true in the current landscape, where businesses leverage numerous analytics use cases to optimize their sales and profitability. However, applying suitable methods to synthesize data proactively and creating effective strategies to extract value from significant data investments is a gap that is often too wide to bridge.

Tradecraft shifts this paradigm with its agile, use case-driven Analytics “Quickstart’ approach, which delivers world-class analytical capabilities to assist clients in better extracting valuable insights from their existing datasets. Analytics Quickstart is proven to bring revenues of $5MM+ within 90 days and generate a tenfold+ ROI from the overall collaboration with Tradecraft. It also provides Agile Analytics Sprints to help clients make impactful data and analytics investments into actionable business outcomes (revenue and profit dollars) via new products and services, customer value propositions, optimized marketing campaigns, and strategic growth platforms.

“We do an excellent job of helping the client ask the right questions and focus their data and analytics investments in a way that will create the most business value with the data clients have today,” says Bill Hoffman, founder and CEO of Tradecraft.

Initially incepted for retail and financial services, Tradecraft has grown to become industry-agnostic and tends to resonate well with truly customer-centric companies regardless of the markets they serve. It has accomplished projects in digital as well as the broader gaming, hospitality, CPG, pharma, among other sectors. Tradecraft leadership has also led successful analytics capability buildouts for Fortune 500 companies Best Buy and U.S. Bancorp.

The critical difference that Tradecraft embodies is the years of experience and expertise it has gathered, solving a wide array of challenges faced by clients of all sizes in a practical, pragmatic way. Another core competency is its emphasis on understanding the unique context of a client’s culture and needs, enabling consistent delivery of real-world experience-driven recommendations that can actually drive real business value.

Tradecraft provides its world-class analytics capabilities in three steps, wherein it conducts analytics capability diagnostics to understand a client’s current state across 22 people, processes, and technology parameters. This threepronged approach drives success as knowhow on where the gaps are and how best to fill them can enhance the long-term sustainability of the analytics function via a true operating model. Following the initial evaluations, Tradecraft supports the clients in building a robust analytics roadmap and helps them take the tactical and strategic steps needed to boost their internal analytics capability.

Unlike other contemporaries in the market that need millions in investment funds and a two-year timeframe to equip businesses with the data they need, Tradecraft starts off its implementation process with existing data and other client assets. Simultaneously, Analytics Quickstart identifies opportunities within a client’s existing data, people, and systems. This transparent approach aims to generate the most revenue or profit dollars with a high degree of feasibility in the shortest amount of time.

We do a really good job of helping the client ask the right questions and focus their data investments in a way that will create the most business value with the data clients have today

Using these competencies, Tradecraft assisted a leading financial service company in gaining knowledge about what drives their customer experience. Initially, the client would measure their customer experience through net promoter scores and consumer satisfaction without understanding what levers they can pull to drive their customer experience. In this instance, Tradecraft assessed their entire customer experience ecosystem and identified the specific tactics in a predictive model to help them better execute CX improvement strategies.

While the company has 20+ client cases across customer, marketing, and operational use cases, for its future endeavors, Tradecraft plans on creating solutions for workforce analytics to optimize the relationships clients have with their employees and create strong opportunities across various industries.