The Integration-Platform-as-a-Service (iPaaS) Leaders

Rich Waldron, CEO and Co-founder
Due to the recent SaaS explosion, an average company is using as many as 250 discrete applications in its tech stack today. However, the applications in use are incapable of offering bespoke, custom data integrations that meet the needs of individual businesses. If mission-critical apps do not provide integrations, those customers churn and look for alternatives that can provide the connectivity they require. Facing the threat of customer churn, ISVs and services teams typically found themselves having to commit valuable engineering hours to hand-code internal integrations for end customers rather than focusing their scarce resources on developing a better product or uncovering profitable upsell/cross-sell opportunities.

Enter enables ISVs and services teams to use a low-code front end to deliver robust end customer integrations significantly faster than with hand-coding while investing far fewer resources. As a result, vendors and service organizations also improve CSAT and have proven to increase retention while paving a path to upsell/cross-sell opportunities. offers two products. The first is the Tray Embedded which gives services teams and independent software vendors the ability to rapidly deliver data integrations to their end customers. Its users utilize the product to 4x their integration delivery to their end customers. Tray Embedded offers a low-code front-end to stand up customer integrations that are significantly faster than coding them by hand. This is instrumental in conserving valuable engineering resources.

The other product line that offers is the Tray Platform. Created for the internal teams that need to connect the applications in their own tech stack, it gives both line of-business (LOB) and technical users the power to drag and drop their own API integrations and stand-up automated data flows across their tech stack in minutes.

Industry leaders such as Udemy, Outreach, and GitHub rely on the Tray Platform to integrate their cloud stack and flow data across their tools to accelerate a variety of mission-critical processes across the organization.
“We believe in democratizing complex data processes by offering a low-code, 100 percent visual builder for all products that both business users and technical users can utilize,” says Rich Waldron, the CEO and Co-founder of

We believe in democratizing complex data processes by offering a low-code, 100 percent visual builder for all products that both business users and technical users can utilize’s products offer a 100 percent visual front end that lets users across the organization stand up custom data integrations and automated workflows instantly. The builder offers unlimited flexibility to add data integration steps to (or remove steps from) any automated workflow. also offers advanced data helpers that can perform math calculations, text formatting, and other custom data operations, as well as custom logic operators (if/ then conditionals, loops, branches) so that builders can flow data exactly as needed. Builders can even build automated workflows that cascade into each other. Not stopping there,’s products offer enterprise-grade data governance and management features, including multi-level access controls, sandbox test environments with environment promotion, project grouping and management, streaming logs and analytics, and are SOC 2 Type 2-certified to ensure the highest level of data security. has been the second-fastest-growing player in the integration-platform-as-a-service (iPaaS) space. The company is founded on a strong belief in democratizing technical processes such as data integrations and workflow automation with a low-code approach.’s rapid growth as a company and its continued market share expansion are testaments to how low code data integrations and automation are the future of work.


San Francisco, CA & London, UK

Rich Waldron, CEO and Co-founder

With, citizen automators throughout organizations can easily automate complex processes through a powerful, flexible platform, and can connect their entire cloud stack thanks to APIs. Today businesses such as Segment, Udemy, Cisco, and eHealth rely on