Trella Health has been recognized by CIOReview Magazine as the recipient of “Top 50 Healthcare Solution Companies - 2021,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the CIOReview research and editorial team based on insights from an interview with Pierre Menard, CTO and Matthew Tabor, VP, Strategy.

Trella Health
Empowering Healthcare Providers with Relevant Insights

Pierre Menard, CTO and Matthew Tabor, VP, Strategy

The importance of post-acute care has been highlighted across the care continuum to foster patient care continuity and reduce unnecessary and avoidable readmission rates. Post-acute care provides patients with ongoing critical care even after they have been discharged from a healthcare facility.

However, post-acute care providers, including home health, hospice, and skilled nursing organizations, have struggled with identifying and engaging with referral sources. These agencies do not have a way to objectively demonstrate to potential referral sources the value they provide by offering care and efficiency while keeping costs low. On the other side of the referral, health systems, physician groups, and value-based care organizations like Accountable Care Organizations (ACOs) lack the transparency into which providers in the market are the best suited to provide high-quality care at low costs to their patients. Trella Health helps hundreds of healthcare organizations tackle this challenge through their Mosaic and Marketscape products. Trella Health empowers post-acute care providers and their referral sources to work together across the care continuum to pave the way for healthier, more cost-effective outcomes. “There is lots of data out there, and we help clients put it to the best use possible by turning raw, inaccessible claims data into actionable insights for our customers,” says Pierre Menard, CTO at Trella Health. Healthcare organizations turn to Trella Health as an unmatched source of truth to identify potential partners, engage in data-driven conversations, compare their performance with industry benchmarks, and more.

Additionally, as the healthcare space is rapidly shifting from a volume-based fee-for-service model to a value-based care model, care providers are gearing up to offer high-value care while focusing on cost savings. “Through our business development and network management solutions, we help post-acute organizations, health systems, and risk-bearing entities such as ACOs and DCEs grow no matter where they are on their transition to value-based care. Together, we can improve patient and business outcomes,” says Menard.

Data Insights that Foster Transparency

Trella Health initially started with a predominant focus on the post-acute space as it is traditionally an underserved market. “In my past experience, provider organizations were so overwhelmed trying to manage the cost and outcomes of patients in acute settings, that little attention was left for post-acute care and its impact. Lately, we are seeing a significant change in the acute provider market, where organizations are actively seeking to manage patients across the care continuum, especially post-acute care settings,” says Rebecca Molesworth, VP of Product Management at Trella Health.

With Trella Health, clients can identify new referral sources that are the right match for their organization using the most recent and complete Medicare Part A and Part B claims data, as well as Medicare Advantage claims data.

Trella Health’s Marketscape solution enables post-acute providers to meaningfully connect with the most productive referral sources by surfacing critical information in an accessible manner. Clients can leverage the solution to understand the areas of opportunity for establishing or nurturing referral relationships. Home health agencies, hospices, and skilled nursing facilities can use Marketscape to focus their strategy, accelerate business development, and build the relationships needed to grow.

For healthcare organizations participating in value-based care contracts, Trella Health’s Mosaic solution provides unparalleled visibility into market-wide performance metrics across provider types, so you can evaluate risk before you take it on. All data is carefully standardized for the most transparent and most accurate comparisons available. The insights provided help organizations build and manage networks, getting the right partners in place to succeed in value-based contracts.

Between its two flagship products, Trella Health serves over 10,000 users across the country, including 7 of the top 10 home health and hospice providers and 2 of the top 10 skilled nursing organizations.

Customer-Centric Approach

Trella Health uses several different human-centered design techniques to ensure its solution innovations are deeply rooted in solving customer problems.

For example, recently Trella Health dedicated five days to researching, building, and market-testing an upcoming feature using the Google Ventures Sprint methodology for rapid prototyping.

Andy Powell, VP, Customer Success and Rebecca Molesworth, VP, Product Management

The methodology validated assumptions the company had made on behalf of customers and gave an invaluable understanding of what features would drive value and loyalty to their Marketscape application. “We are continuously improving our solutions based on customer input. Our customers’ need for relevant insights affects not just their business, but countless patients and families as well, which is why we are always listening— and responding fast with new information our customers can use right away,” says Molesworth. Unlike competitors, Trella Health understands and goes in-depth to solve clients’ needs. Trella Health’s team members regularly conduct customer interviews in their product development process and often participate in executive alignment calls with clients to help them accelerate their business objectives. After a new product is released, Trella Health continually tracks the feature’s adoption and usage to spot opportunities for continual improvement. From technical training to strategic planning and marketing support, Trella Health is focused on helping its customers be successful. In Trella Health’s efforts to empower customers, the management team is supported by a number of executives including Matthew Tabor, Albert Rynkiewicz, Alex Coffey, Alexa Spillane, Amy Phillips and others.

“Our customers are looking to evolve to better compete, and we are constantly innovating to be at the forefront of value and insights,” says Andy Powell, VP of Customer Success at Trella Health. A recent example of Trella Health’s innovative outlook is its investment in a large national data set, including Medicare Advantage and commercial claims, to bring customers the most relevant and recent data available.

There is lots of data out there, and we help clients put it to the best use possible by turning raw, inaccessible claims data into actionable insights for our customers,” says Pierre Menard, CTO at Trella Health

More recently, Trella Health has been experimenting with new, underserved areas of the provider ecosystem, such as private duty, long term care organizations, and other smaller organizations that are seeking data. The company is looking toleverage its core competency in post-acute care to serve these new markets. “We have increased the modalities through which we deliver our solutions and continue to innovate by enlarging our data sets and driving new insights from the data,” says Molesworth. With market-centric innovation as its goal, Trella Health starts all product development externally with customers, market trends, and regulatory changes to ensure its innovations drive value to its customers.

Innovation Mobilized

Keeping up with the pace of innovation, Trella Health is growing rapidly by providing solutions to help customers shine in their market and to partners. The company remains committed to providing actionable data to healthcare organizations to compete on quality and outcomes, rather than relying on relationships. Trella Health continues to make their data more digestible with product enhancements that make the presentation of the data even more user-friendly for its customers. On the technology front, the company is set to incorporate AI to automate new lead targeting strategies and deliver additional technology solutions for customers. For example, Trella Health is in the process of creating a mobile app which will allow sales reps to utilize Trella’s solution and access data on the go, as well as advancing integrations with their CRM partners.

Trella Health’s focus will continue to be providing its customers the most complete, up to date, data insights possible. The company also plans to continue growing its network with industry partners, partnering with companies such as such as Homecare Homebase, and more recently, Enquire. “We are always looking for exciting new ways to bring value to our customers in a meaningful and easy way. New opportunities to partner, collaborate, and grow is important to us, and we will continue to explore these avenues in the foreseeable future,” says Powell.

Trella Health

Axxess Enhances Referral Management with Trella Health Integration

Thursday, February 23, 2023

DALLAS and ATLANTA - Axxess clients can seamlessly manage their patient and referral source relationship data through a new integration with Trella Health. Partnering with Trella Health will enable hospice organizations to enhance their referral management and improve processes with meaningful data.

"Care at home organizations across the country are looking to diversify their referral sources for financial stability," said Tim Ingram, executive vice president of interoperability at Axxess. "Our partnership with Trella Health enables those organizations to enhance and streamline their referral process to help them grow their business."

Trella Health's Marketscape CRM integration clinically connects sales and marketing teams with patient data. Users will have operational insight into referral and admission totals and attribution to marketing tactics.

"We are thrilled to partner with Axxess and offer our mutual hospice customers an integrated solution, giving users the ability to view patient referrals within their Marketscape CRM in real time," said Tyler Rardin, vice president of sales for Trella Health. "The seamless transfer of data will enable customers to engage with patients faster and thus convert more referrals into admissions. We look forward to continuing our partnership with Axxess and creating more innovative solutions that will further benefit the growth of our customers."

Trella Health Expands its Dataset to Include Assisted Living and Long-Term Care Facility Data

Friday, April 12, 2024

Post-acute care organizations will now have access to assisted living and long-term care facility data to enhance their growth potential and strengthen partnerships.

ATLANTA - Trella Health, announces the recent release of Assisted Living (ALF) and Long-Term Care Facility data within its Marketscape Insights platform.

With the addition of this new data, Trella Health's Home Health, Hospice, and Skilled Nursing Facility customers can now leverage the Marketscape Insights platform to identify Assisted Living and Long-Term Care Facilities in their market and quickly assess key information, such as if memory care or hospice care is available at the facility - along with its corresponding licensed bed capacity and contact information.

"In feedback from our customers, many stated they were having challenges understanding the opportunities in their market to partner with Assisted Living and Long-Term Care Facilities," stated Scott Tapp, CEO of Trella Health. Scott continued, "For example, a Home Health and Hospice customer serving a significant number of patients can now strategically align their sales efforts, forge more valuable partnerships, and ultimately improve patient care."

Assisted Living and Long-Term Care facilities are a vital part of the care continuum, providing crucial support for people who need ongoing help and specialized services. These facilities work closely with healthcare providers like Home Health, Hospice, and Skilled Nursing Facilities. Together, they form a robust network to ensure patients receive comprehensive care that addresses all their needs throughout their healthcare journey.

Hollie Trogdon, Senior Vice President of Community Services at PruittHealth, stated, "With Trella Health's ALF data integrated into Marketscape Insights, we gain a competitive edge in targeting high-value Assisted Living and Long-Term Care Facilities. By swiftly identifying facilities meeting our criteria and assessing their offerings, we optimize our outreach efforts, fostering partnerships aligned with our goals and ensuring mutual benefit."

The release of this new data marks the initial step in empowering organizations to expand their targeted referral outreach. More enhancements are on the horizon, providing Trella Health customers with additional tools to identify high-value referral partners that fit their growth and value-based care strategies.

Trella Health Announces Kathy Ford as Chief Product Officer, Advancing Ongoing Product Innovation and Expansion Initiatives

Wednesday, May 01, 2024

Following an extensive nationwide search, Trella Health proudly appoints its new Chief Product Officer

ATLANTA - Trella Health, announce the addition of Kathy Ford to its executive leadership team as Chief Product Officer. Reporting directly to the CEO, Kathy will lead Trella's ongoing product innovation and expansion strategies.

"When I think about Trella Health's mission, vision, and values, I believe Kathy aligns perfectly, "Scott Tapp, CEO of Trella Health, expressed. "As we enhance Trella's data insights offerings — recently adding over 6.1 billion additional claims — we are also investing in and expanding capabilities with interoperability, workflows, and AI. Her innovative mindset, extensive experience in these areas, and dedication to improving healthcare outcomes make her ideally suited to guide our product initiatives forward."

Kathy is a long-time healthcare technology innovator and has led commercialization efforts for hundreds of clinically impactful solutions across the care continuum over the last 30 years. She most recently served as the Chief Product and Strategy Officer of Project Ronin.

As Trella Health's Chief Product Officer, Kathy will spearhead the strategic vision and execution of product development initiatives, leveraging her extensive experience in healthcare technology leadership. Kathy will drive the evolution of Trella's data insights and workflow solutions, ensuring alignment with market demands and customer needs. With a focus on customer-centricity, Kathy will champion enhancing user experiences and continuously improving product offerings. Her appointment underscores Trella Health's commitment to delivering cutting-edge solutions that empower healthcare organizations to achieve more innovative growth and healthier outcomes.

"Healthcare holds a significant place in my career journey," stated Kathy. "Witnessing a loved one's experience navigating post-acute facilities due to serious chronic conditions has highlighted the importance of seamless care. I've observed the challenges of fragmented processes and inadequate data insights. I am excited to capitalize on Trella Health's impressive traction and growth, identifying optimal strategies for expanding the platform and maximizing its impact."

Prior to her role at Trella Health, Kathy served as Chief Product and Strategy Officer at Project Ronin, driving exponential growth. Before that, she held the position of President and Chief Product Officer at Rhinogram. Kathy also co-founded Jellyfish Health, pioneering advancements in patient flow logistics. Earlier in her career, she oversaw executive-level portfolios, guided merger and acquisition activities, and led product efforts at GE Healthcare, Siemens Medical, McKesson, and NantHealth.

Trella Health Unveils its 2024 Post-Acute Care Industry Trend Report

Tuesday, July 23, 2024

A comprehensive analysis of key trends, challenges, and opportunities driving the evolution of post-acute care.

Trella Health, the leading provider of market intelligence and integrated customer relationship management (CRM) solutions to the post-acute care industry, released its 2024 edition of the Post-Acute Care Industry Trends Report.

Leveraging the most recent and complete data available from the Centers for Medicare & Medicaid Services, this comprehensive report highlights key trends, ongoing challenges, and emerging opportunities shaping the post-acute care industry.

New additions to this year’s report include a section co-created with industry leaders, providing expert insights on navigating the post-acute care landscape. Additionally, the report features a deeper dive into state-level data, empowering providers with localized insights to better understand local dynamics and tailor their strategies accordingly.

“As part of our mission to promote industry-wide performance visibility, our team is excited to share the findings of this year’s Post-Acute Care Industry Trend Report,” said Scott Tapp, CEO of Trella Health. “At Trella Health, we believe in the power of data to foster meaningful change in healthcare. Continuous innovation in an industry requires strong collaboration, and with data-backed insights, we are shaping the future of healthcare together.”

Below are a few key takeaways from this year’s report:

• Medicare Advantage enrollment continues to increase, and MA penetration eclipsed the much-anticipated 50% mark in 2023, hitting 54.7% as of February 2024.

• FFS inpatient discharge instruction rates for home health and skilled nursing continue to inch closer to pre-pandemic levels, though these rates remained more stable than previous year-over-year changes.

• Annualized changes in home health (-3.0% between 2022 Q3 and 2023 Q3 reporting periods) and skilled nursing (-13.8% between 2022 Q4 and 2023 Q4 reporting periods) FFS admissions continue to decrease due to increased MA enrollment.

• Hospice admissions increased by 2.1% between the 2022 Q4 and 2023 Q4 reporting periods. Further, hospice utilization increased to 49.8% in the 2023 Q4 reporting period, four percentage points higher than the 2020 Q4 reporting period. This was due to lower utilization rates during the pandemic when COVID-related deaths were usually not admitted into hospice.

“As the industry becomes increasingly complex, more data is needed to understand the full picture,” continued Tapp. “We are constantly diversifying our dataset to include more payer sources and enhance insights across the care continuum. Recently, we increased our medical and pharmacy claims volume by 2x – covering over 255 million patient lives annually. Future investments, such as increased access to MA data, will continue to fuel meaningful insights that drive positive change in healthcare.”

Trella Health invites you to leverage the insights in this report to drive innovation, elevate your business, and build a stronger future for the entire industry.

Top 50 Healthcare Solution Companies - 2021

Company
Trella Health

Management
Pierre Menard, CTO and Matthew Tabor, VP, Strategy and Andy Powell, VP, Customer Success and Rebecca Molesworth, VP, Product Management

Description
Trella Health empowers post-acute care providers and their referral sources to work together across the care continuum to pave the way for healthier, more cost-effective outcomes.Healthcare organizations turn to Trella Health as an unmatched source of truth to identify potential partners, engage in data-driven conversations, compare their performance with industry benchmarks, and more. With Trella Health, clients can identify new referral sources that are the right match for their organization using the most recent and complete Medicare Part A and Part B claims data, as well as Medicare Advantage claims data

Trella Health Empowering Healthcare Providers with Relevant Insights