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Steve Munford, CEOHowever, people’s identities and reputations are built around different sources of truth, like government sources, credit bureaus, and consumer files, called signals. These signals establish the trusted identity of an individual locally in a single country, state, or province. Since every country or state operates uniquely within its borders, there is a need for a platform that can aggregate these local signals and allow businesses to verify digital identity. Especially when an organization operates across many countries, it is difficult to understand each region’s digital identity authentication methods and establish partnerships with solution providers.
A provider of automated, easily adaptable digital identity verification solutions, Trulioo resolves this challenge with its comprehensive suite of identity verification solutions. It is a premier global platform for identity services and data sources that allows businesses to meet anti-money laundering (AML), know your customer (KYC) and know your business (KYB) regulatory requirements. By providing secure access to more than five billion identities, the platform helps clients establish identity authentication and stay compliant with regulations of different geographic regions.
“Our mission is to deliver a global platform that builds trust between the service providers and their consumers with digital identity authentication,” says Steve Munford, CEO, Trulioo.
Trulioo has been in business for over ten years and is well aware that regulatory frameworks keep changing. A true partner to its clients, the company supports them in making better decisions, from improving their processes to navigating and adhering to these changes.
The Trulioo mission of trust, privacy and inclusion is about recreating confidence in the modern digital economy. With Trulioo, businesses can connect to a single portal or API for accessing the necessary identity-related data across the globe.It enables them to reliably obtain data often structured in different ways, languages, and character sets in real-time and leverages artificial intelligence and machine learning to optimize match rates during onboarding.
For example, Trulioo supported a multi-asset social investing platform, eToro, in expanding worldwide. The client wanted an agile solution that would ensure seamless identity verification to help them expand quickly to new markets while meeting strict regulatory and compliance requirements.
Trulioo delivered a robust marketplace of over 400 data sources to achieve eToro’s match rate objectives and seamless onboarding experience for users. This had been instrumental in eToro’s quick expansion to seven countries and eventually to 22 countries in just one year.
Our mission is to deliver a global platform to build trust between the service providers and their consumers with digital identity authentication
eToro’s rapid expansion demonstrates how Trulioo can enable businesses to time-efficiently establish and start verifying individuals in new countries. As an expert in identity solutions and a trusted partner, Trulioo serves a vast range of clients, from Fortune 500s to medium and large enterprises across many sectors, including banking, cryptocurrency, forex, gaming, wealth management, e-commerce, and retail.
“We invest more in customer success than in sales. Instead of focusing on acquiring more clients, we concentrate on supporting the existing ones to help them grow their business and achieve vision and compliance,” adds Munford.
Trulioo augments customer onboarding through intelligent routing
Friday, September 01, 2023
Global identity verification platform Trulioo has deployed new Workflow Studio capabilities to accelerate person matching worldwide.
Trulioo provides an alternative to the complex array of vendors that companies often depend on to ensure reliable person matching through personally identifiable information (PII) and identity documents. The Trulioo platform streamlines the verification of good users through intelligent transaction routing that improves match rates and helps businesses accelerate customer onboarding.
Solving a legacy problem
A highly regulated international business environment demands comprehensive, accurate identity verification. But global companies facing stringent regulatory compliance requirements for person matching often resort to multiple vendor solutions, creating complex, time-consuming, tiered functions that result in additional expense and decreased efficiency.
Trulioo streamlines identity verification and reverification with automated workflows that identify optimal combinations of PII matching, ID documents, and watchlists to efficiently verify the right customers. Those capabilities eliminate the need for multiple vendors and complex solution waterfalling. The result is streamlined and efficient identity verification that aligns with the demands of a dynamic regulatory landscape.
Officials from Trulioo said that a fragmented approach to person matching through multiple vendors has been a necessary evil in the industry because incomplete products have failed to meet the challenges of diverse demographics and regional limitations. The Trulioo breakthrough approach eliminates the need for redundant, complex multivendor verification systems, enabling organisations to quickly and intelligently onboard customers and gain a competitive advantage.
Leveraging enhanced artificial intelligence and machine learning, Trulioo helps organisations assess millions of configurations to ensure the right balance of performance, job processing time and cost. The company applies smart, data-based business logic to adjust in real-time to customers’ PII and funnel them to the most optimised onboarding workflow. That approach ensures maximum performance and good, verified users.
The proof in the platform
A global brokerage and trading platform serving institutional and individual investors has leveraged the Trulioo platform for customised Know Your Customer person match onboarding in 20 markets and Know Your Business in the US Trulioo machine learning algorithms analysed millions of configurations weighted for cost, performance, and job processing time. Trulioo also introduced new thin-file specific, multibureau sources and adapted the company’s verification waterfall.
As a result, the company’s verification rates jumped more than 7%, which decreased costs per verified user, manual reviews, and abandonment. The company’s job processing time dropped by 35%, as reported by Trulioo.
What does Trulioo do?
Trulioo is dedicated to verifying the identity of anyone and any business around the world. The company’s identity platform drives global growth for organisations by helping them navigate the challenges of compliance and providing real-time verification of more than 5 billion people and 700 million business entities worldwide. By leveraging technology designed to make identity verification faster and more efficient, Trulioo is opening the door to the digital economy for everyone.
Company
Trulioo
Management
Steve Munford, CEO
Description
Trulioo offers a robust and comprehensive global identity verification solution to help businesses meet their AML and KYC identity verification requirements by providing secure access to over 5 billion identities worldwide. Its platform helps companies establish identity authentication and stay in compliant with identity regulations of different geographic regions.
