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Noël Luke, Chief Assurance OfficerTrustArc, a leading player in the privacy space, stands out for its robust solutions and dedicated in-house expertise.
One of the things that sets it apart from the competition is its team of privacy and legal experts. Their profound understanding of the dynamic privacy landscape serves as the bedrock for TrustArc’s offerings. Moreover, their unwavering commitment to customer support is evident—every software license comes with 24/7 customer assistance and a dedicated customer success manager who aids in software implementation but offers valuable privacy training.
Apart from offering great software tools, TrustArc acts as a third- party certification body, verifying privacy practices implemented by clients. This dual approach, combining both software and certification, offers businesses a holistic solution for privacy assurance, providing easy takeaways for internal processes and external demonstration.
A strong differentiator for TrustArc is its privacy-first platform— PrivacyCentral. Addressing the significant challenge companies face due to the multitude of evolving privacy regulations, PrivacyCentral has mapped over 100 laws and standard frameworks, including GDPR, CPRA, and NIST. This comprehensive tool allows businesses, regardless of their size, to determine the privacy laws they’re subject to, identify overlaps, and formulate a robust compliance plan.
“Our privacy-first platform delves into data compliance, controls, and coverage, all backed by expert legal teams,” says Noël Luke, Chief Assurance Officer at TrustArc.
Complementing this platform is Nymity Research, TrustArc’s in-house research team, providing timely insights on privacy news, regulations, and enforcement trends. There is also Data Inventory Hub which offers businesses the ability to catalog and track their data assets and evaluate associated risks, enhancing overall data governance.
TrustArc’s Risk Profile probes into the specifics of a company’s data collection practices, especially personal data. It uses an advanced algorithm, formulated from a mapped-out framework of pertinent laws, to pinpoint and spotlight higher-risk areas.
This approach is vital, especially when considering scenarios involving external vendors and third parties.
TrustArc enables companies to efficiently assess and manage vendor data usage through Assessment Manager, ensuring they adhere to stringent data usage standards and reducing potential risks in vendor partnerships. It also improves vendor risk management with its Privacy Assurance and Certification programs, bolstering security and maintaining compliance.
Automation plays a pivotal role in TrustArc’s solutions. From automating routine activities like privacy impact assessments and data protection impact assessments to vendor risk management, automation ensures efficiency and accuracy. Workflows and action plans are also automated, which makes it easy to identify potential risks from data.
Our privacy-first platform delves into data compliance, controls, and coverage, all backed by expert legal teams
An impressive success story delineating TrustArc’s efficacy involves a major food and beverage company. With a massive footprint and teams scattered worldwide, this company faced challenges in consolidating information and managing various privacy regulations. TrustArc’s tools allowed them to systematize their workflows, ensuring that privacy teams worldwide had synchronized access and could collaboratively address diverse regional regulations.
TrustArc’s vision extends beyond its current offerings. Recognizing the broader shift toward inter-departmental collaboration in privacy matters, involving marketing, HR, and procurement teams, it emphasizes the need for privacy-first software.
Looking ahead, TrustArc envisions a landscape where privacy isn’t just a checkbox but a core business philosophy. This new paradigm calls for integrated solutions that cater to the diverse needs of each function while keeping the central theme of privacy intact. TrustArc recognizes this intricate web of responsibilities and creates technology designed not just for compliance but to foster genuine privacy-first collaboration across organizations and throughout a business’s entire ecosystem, from vendors to customers and employees.
TrustArc Issues First-Ever Responsible AI Certification to DoubleVerify
Tuesday, April 30, 2024
SAN FRANCISCO - TrustArc, a leader in data privacy management and governance solutions, is proud to announce the first client to be certified under the newly launched TRUSTe Responsible AI Certification. This significant milestone underscores DoubleVerify's commitment to accountability, transparency, and responsible use of artificial intelligence (AI) across its operations.
TrustArc Sets Industry Standard with Responsible AI Certification
The TRUSTe Responsible AI Certification is designed to address growing concerns over AI governance. With increased attention to how AI systems influence consumer experiences and decision-making, TrustArc's certification is the first of its kind and defines best practices for Responsible AI. This certification incorporates principles of the EU AI Act, NIST AI Risk Management Framework, ISO:42001, and OECD AI Principles, and it offers a clear framework for companies aiming to comply with core principles of responsible AI. The certification gives organizations a distinctive advantage as early adopters in AI data governance and demonstrates responsible AI handling.
"We are thrilled to confer our first Responsible AI Certification to DoubleVerify," said Noël Luke, Chief Assurance Officer at TrustArc. "Their rapid adoption of responsible practices within their AI-driven solutions is a testament to their commitment to excellence and ethical responsibility. This certification marks an important step for the industry towards greater accountability and trust in the technologies shaping our future."
A Pioneering Achievement for DoubleVerify
The Responsible AI Certification offers businesses like DoubleVerify a unique competitive edge, instilling greater confidence among partners and consumers in the responsible nature of their cutting-edge product innovations. By meeting the certification's rigorous standards, DoubleVerify demonstrates an unwavering commitment to accountable and trusted practices in AI use that will resonate with customers who value responsibility and integrity.
"Developing powerful AI comes with a duty to manage its implications and impact," says Jack Smith, Chief Innovation Officer at DoubleVerify. "Partnering with TrustArc proves our commitment and dedication to meet the highest standards in privacy and fairness for everyone who uses our products and solutions. We're honored to be the first to earn this certification in Responsible AI."
AI, Brand Reputation, and Compliance Top Risks Identified in TrustArc's 5th Annual Global Privacy Benchmark Survey
Wednesday, June 05, 2024
SAN FRANCISCO -TrustArc, announced the findings from its 5th Annual Global Privacy Benchmark Survey today. The comprehensive study offers a 360-degree corporate view into key privacy developments, corporate priorities, and readiness. It provides an annual assessment of privacy management and tracks year-over-year changes to the Global Privacy Index. This year's report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for higher privacy competence scores.
Key findings from this year's report include that, among survey respondents:
• Almost half of companies are making AI a priority in 2024. Globally, 88% of those surveyed indicate it is important or very important.
• The top three reported privacy risks in 2024 are AI, brand reputation, and compliance.
• Maintaining brand trust remains the top privacy goal, followed closely by maintaining regulatory compliance.
• Organizations with the highest privacy competence scores report using dedicated privacy management solutions and principles-based approaches. In fact, taking a principles-based approach (e.g. Nymity Privacy Management Accountability Framework, TRUSTe Enterprise Privacy & Data Governance Practices standards, APEC CBPR) scores highest (74%) on privacy competence compared to a rules-based regulatory approach (56%) on the Global Privacy Index.
• According to the Privacy Index, a principles-based approach scores 14 points above average for organizations. Specifically, TrustArc's proprietary Nymity Privacy Management Accountability Framework™ (PMAF) scores at the top of the index at 72%.
"Metrics and data are a critical currency for privacy and compliance professionals, particularly as they justify and lobby for required resources to operate their programs and manage risk in 2024. To enable and empower the privacy community, we are excited to share our fifth annual benchmarks report, which provides a comprehensive view into this year's hottest privacy trends, developments, priorities, attitudes, and initiatives," said Val Ilchenko, General Counsel and Chief Privacy Officer at TrustArc.
The study surveyed 1,803 participants, representing the United States, Europe, the United Kingdom, Canada, South America, and Asia. The survey incorporated perspectives from four primary roles: executives, managers, full-time (non-managerial) employees, and privacy team members, predominantly from large and medium-sized companies.
"Our methodology continues to ensure a global, balanced, 360° perspective into key privacy issues while also identifying changes in privacy competence and confidence year over year through a Global Privacy Index," added Gary Edwards, PhD, head of research and CEO of Golfdale Consulting.
In the current climate of rapid AI adoption and integration into products and services, an emphasis on risk management and privacy is crucial. Many companies, particularly those integrating AI, have elevated their privacy initiatives and increased investments in data security and protection as core operational and growth strategy components. While AI presents significant new opportunities, it also necessitates staying ahead of a growing list of new privacy laws and higher demands for privacy management accountability. TrustArc's solutions can help privacy, legal, security, and compliance teams operationalize and automate their privacy and AI governance programs while assessing risk. TrustArc's solutions and services, including its newly released TRUSTe Responsible AI Certification, can help privacy, legal, security, and compliance teams operationalize and automate their privacy and AI governance programs, reduce risk, and demonstrate compliance.
Company
TrustArc
Management
Noël Luke, Chief Assurance Officer
Description
TrustArc excels in providing businesses with cutting-edge privacy tools and unparalleled expertise. The company’s dedication to supporting clients and validating privacy practices has positioned it at the forefront of the privacy solutions industry.
