Unify Square Inc.
Making Microsoft Lync Work for the Enterprise

Unified communications (UC) has the potential to transform businesses by increasing productivity and agility, reducing costs, and enabling richer, more meaningful connections with internal and external stakeholders. But with any transformation comes disruption. Unlike other mission-critical technologies, UC’s potential depends on an enterprise’s ability to drive end-user adoption. “If they don’t like it, they won’t use it. And that puts your entire initiative at risk, artificially limiting your return on this significant IT investment and ultimately the impact that UC can have on your business,” says Sonu Aggarwal, CEO, Unify Square Inc. (Unify2).

Founded by the people who patented the original technology behind Microsoft Lync and guided Microsoft’s own internal deployment, Unify2 has led successful UC transformations by delivering proactive user-centric monitoring, advanced analytics, planning and deployment services, as well as tier three support to more than 150 global enterprises, including over 45 of the Fortune 500. “Our unmatched expertise and experience, along with the invaluable insight gained from enabling over three million Lync seats, gives us a unique perspective into the critical factors that make Lync work,” notes Aggarwal.“For instance, we’ve learned that since UC is so ingrained in the user’s workflow, the end user’s measure of quality, availability, and ultimately their satisfaction matters even more than traditional IT metrics such as the number of desktops enabled, system uptime, and more,” he adds.And that new way of defining success from the user perspective informs a new approach to the entire initiative, from planning to operating to measurement and reporting.

Those kinds of insights shape the services, software, and support that make Unify2 a trusted Microsoft partner.

In our experience servicing the Fortune 500, the key to Lync success is end user adoption —and that fuels all that we do

“We are ready to meet you where you are in your Lync initiative and stay with you for the long haul in any capacity that meets your organization’s needs,” asserts Aggarwal. The company’s approach starts with listening, to gain a thorough understanding of client’s specific business goals and deployment status. Unify2 then brings its experience, expertise, and insight to get the client to a state of continuous operational excellence with Lync—which ultimately unlocks the full potential of UC to transform the client’s business over the long term.

A perfect example of this can be found with Unify2’s work with Unilever, a worldwide organization that was transitioning 100,000 plus users in 100 countries from Microsoft Office Communication Server to Microsoft Lync. To meet the business requirements in six months, a team of dedicated Unify2 consultants provided expert guidance on the technical transition, best practices that accelerated user adoption, and the software and support needed for ongoing operations.

With success stories like the one above, it won’t be too long before Unify2 becomes the de-facto partner of choice for Microsoft Lync UC implementations. “In our experience servicing the Fortune 500, the key to Lync success is end user adoption—and that fuels all that we do,” concludes Aggarwal.