Vajro
Fast Tracking Mobile App Success for Ecommerce Stores

Gone are the days where e-commerce stores operated through just websites. Today, with the proliferation of smartphones and the easy availability of 4G/5G internet, consumers prefer e-commerce apps to shop on their mobile devices, on the go. With time, the mobile app has become an essential strategy for numerous businesses, as it can improve brand recognition and drive revenue if utilized optimally. But app development can be expensive for them, as they may not have a dedicated IT team. This is where Vajro helps businesses transform their website into an app for their mobile presence.

Vajro offers its namesake cloud-based mobile commerce platform that lets clients build their Android and iOS apps without coding knowledge. The platform integrates smoothly with any website built through Shopify, and every detail of the website gets reflected in the app. Despite being a no-code platform, the company provides a lot of flexibility and offers the store owners or merchants to replicate their branding and style with the app. Starting from the color to the logo, everything can be customized. “As a company, we support today’s e-commerce businesses by helping them increase their sales andconversion rates, and strengthen their customer engagement. We also assist clients throughout by providing 24/7 support,” asserts Baskar Agneeswaran, CEO of Vajro.

In a bid to offer the best, the team at Vajro has taken all the effort to make the platform easy to use. As Vajro has built integrations with the most number of plugins within the Shopify ecosystem, it provides many options to the e-commerce store owner that brings out a better experience for the customer. For instance, several shop owners offer reward points that get added to customer's accounts. If the customers switch from website to mobile app, they should expect the same experience of reward point redemption. To benefit the store owners and help them make the whole process much easier, Vajro integrates with the reward point plugin provider and simplifies the user experience.

What really keeps Vajro ahead of others is the intuitive UI and UX that puts customers at the ease of use, and another salient feature is push notification. The company has the most advanced push notification feature set in the Shopify ecosystem that enables the clients to send GIF or Video notifications. In tandem, the company provides other features that include product recommendations, multi-currency, multi-language options, advanced analytics, and a lot of other features. Besides, integration with Google and Facebook ads and Apple Pay.

As a company, we support today’s e-commerce businesses by helping them increase their sales andconversion rates, and strengthen their customer engagement. We also assist clients throughout by providing 24/7 support

The other major feature is live video commerce. Vajro is the first mobile app builder in the world to offer a live video commerce feature from within the app. For example, store owners can go live within the app and display the products during a live streaming event. Interestingly, the users who are watching that live stream can add the product to the cart and check out in a matter of just a couple of clicks. “We introduced live video commerce within the app, and none of our competitors provides this kind of a feature. It’s a real sales channel for our clients, and we are maximizing it to the hilt,” claims Agneeswaran.

Since its inception, there has been no looking back for Vajro as it achieved several milestones and surpassed many of its competitors. A couple of competitors had a two-year head start over Vajro, as it started with zero reviews in 2018. In two years, Vajro grew significantly, and is now the most reviewed mobile app builder in Shopify. The company has also exceeded 1200 active paying clients two months back and doubles its revenue every few months. Even during the pandemic phase, Vajro has grown five times in revenue. A company that started with only three people building the platform now has over 60 team members working round the clock.

The features and functionalities of the Vajro platform make it widely accepted within the Shopify ecosystem. As the e-commerce market is huge and Shopify itself has nearly 2 million active paying clients, Vajro has a long road to travel in the future and has an ocean of opportunity in front of them. Vajro is also looking to collaborate with few major platforms like Squarespace, Wix, WooCommerce, and others. At the same time, Vajro is planning to get into large enterprise platforms like Magento, which caters to a wider section of ecommerce stores. “Platforms like Magento, Oracle Commerce, and Salesforce Commerce are some of the larger enterprise-level platforms that we want to target as well in future. And in the next couple of years, we will possibly continue to add few more platforms that cater to SME E-commerce stores,” concludes Agneeswaran.