Vantage
A Better Physical Guest Experience, Digitally

At a time when most businesses are driven by widespread digitalization and innovative approaches to up their virtual experience game, the situation is quite the opposite for amusement parks. Real world entertainment being their basis, park owners are looking for ways to leverage digital tools that complement the physical guest experience.

Imagine guests wearing wristbands with RFID tags to gain entry to a ride, choose their favorite music in sitting areas, and order snacks and drinks. The guest experience can become more personalized, and simplified at the same time.

Vantage is making this futuristic-seeming amusement park experience possible now.

Its solution comes in two parts, the smart unique identifiers associated with each guest and the sensor-based edge computing devices strategically placed around the park. The sensors activate when in direct contact or using a long-range location service with unique identifiers, such as a technology-enabled wristbands, allowing the guests to choose their preferred entertainment from a wide range of options on the user interface. The edge-computing devices act as ways of identifying each guest to deliver better guest experience.

The choices of devices and features are decided based on the level of integration an amusement park is looking for. They can start with the essential features and add customized pro-add-ons depending on how much they wish to scale and personalize the guest experience.

The platform eases the park’s operations management and ensures a seamless guest journey. For instance, the solution is directly integrated into the park’s ticketing system to ensure a streamlined procedure from the start. Its intuitive features also monitor and manage the entire guest lifecycle to reduce friction.

Tackling longer queues at rides is another of Vantage’s competencies. Its real-time location guide directs guests to shorter queues and notifies operators about busier spots to coordinate more staff. It also helps parents locate their children in the crowd, along with an access control system that ensures supervision to avoid restricted activities.

The solution also comes with a digital payment option. This allows guests to make cashless purchases.

Vantage works with top payment providers and activates payment credentials on the wristband. Buying another drink or snack is no longer a break from having fun with Vantage.

“We keep working on such subtle nuances that might not matter individually but reflect on the overall experience, and that differentiates us,” says Michael Jungen, president of Vantage.

Vantage wins at creating an impactful guest experience because it engages all parts of the user journey and works for everyone. We want to keep pursuing our goal of democratizing a superior experience

The real-time analytics generated from the connected devices’ data further help Vantage and the amusement park toward improving its solutions.

One of its biggest benefits is understanding guest behavior in order to circumvent repetitive tasks. It can identify frequent visitors and offer them their usual choices rather than making them spend time choosing again.

The analytics can also be used to manage inventory, foresee and avoid risks, and keep track of peak business days to stay adequately equipped with staff and services.

“Through the backend data and our experience engagement platform, we offer huge operator benefits and ensure continuous improvement in the park’s experience,” states Aaron Mendelson, senior vice president, Vantage.

In one instance, Vantage helped Orlando’s Island H2O Water Park. Vantage enhanced their guest experience, personalized guests’ journey, and integrated safety aspects using its real-time location guide and access control system.

“Vantage wins at creating an impactful guest experience because it engages all parts of the user journey and works for everyone. We want to keep pursuing our goal of democratizing a superior experience,” says Una de Boer, chief marketing officer of Vantage.