Verve: Empowering Location-Rich Consumer Experiences

In the wake of immense e-commerce proliferation, retailers are finding it challenging to drive buyers to physical stores, and are looking for innovative ideas to grow their consumer base. Verve, a company that specializes in leveraging location-data technologies, is helping brand marketers and retailers by providing them with means to identify consumer preferences based on their location and the first-party permissions-granted personal information they opt-in to share, serving those shoppers increasingly relevant mobile ads based on their movement, behaviors, and preferences. In addition to employing cutting-edge location-based tech, Verve empowers advertisers to gather and make the best use of consumer data from and through a plethora of devices and first-party premium data points. The company engages with consumers across not only mobile phones, but a spectrum of screens, including connected TV, digital out of home, and with its January 2019 announcement of a new partnership with HERE, Verve expects to build further inroads to IoT and in-automobile digital as well. To foreground consumer data privacy and security, and to keep fraudsters at bay, Verve ensures first-party brand safe environments with reliable data protection. The company is leading the way with industry standard solutions that are quick, precise, and highly relevant to enterprises in the retail landscape.

With Verve’s offerings, the company can even leverage data to analyze and to anticipate what a consumer is going to do next, and what will inspire them. “We are going to drive persistently and be a player in the industry, and we are going to build upon that trust, and our experience in the industry,” says Mark Fruehan, Executive Vice President, Enterprise and Platforms, at Verve. “For retailers, claiming turf is about identifying moments to make meaningful contact with now and future customers. We do that by understanding what they love the most, and permissions-granted data help show us what those things are and will be.”

Data analytics plays a massive role in the future of the local and hyperlocal advertising space, and retailers are looking to take full advantage of its capabilities.