VSBLTY has been recognized by CIOReview Magazine as the recipient of “Top 20 Data Analytics Solutions Companies - 2022,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the CIOReview research and editorial team based on insights from an interview with Linda Rosanio, Co-Founder and COO.

VSBLTY
Revolutionizing In-Store Experiences with Intelligent Digital Displays

VSBLTY Computer Vision can identify anonymized age, gender, and sentiment at the “moment of truth”, at shelf, where 75% of all brand purchase decisions are made.

Retailers nationwide are seeing customers enthusiastically returning to stores after more than two years. Online platforms filled the need of the market in the interim, but as shoppers now begin transitioning from online shopping back to brick-andmortar stores, they expect their in-store experiences to be as equally tech-driven and personalized as digital ones.

Unfortunately, most physical stores lack the technology infrastructure and expertise to provide an experience that can rival their online counterparts. To become more relevant in today’s marketplace, retailers must go beyond selling products and focus on providing distinctive and branded in-store experiences to customers. This vision of developing more meaningful shopping experiences for customers is driving the need to invest in retail media and leverage data analytics and IoT solutions designed to digitize brick-and-mortar stores.

Addressing this need is VSBLTY, a groundbreaking retail and security software technology company.

Founded in 2015, VSBLTY specializes in offering immersive edge and cloud-enabled digital display solutions to retailers, helping augment the guest experience and leaving a lasting brand impression on customers. The company leverages its vast computer vision and artificial intelligence expertise to provide brands and retailers with deep customer engagement with proximity-aware, interactive brand messaging triggered by demographic, identity, or sentiment. Providing this immersive, personalized shopping experience enables retailers to attract more customers.

“Our technology measures media impressions directly at the point-of-sale and validates them to deliver impactful customer experiences,” says Linda Rosanio, Co-Founder and COO of VSBLTY.

This is in stark contrast to other retail media channels, such as billboards and television commercials that create passive media impressions or barely make meaningful impressions. VSBLTY uses Store as a Medium (SaaM) to calculate media impressions and engagement at the point-of-sale and efficiently translate that into brand and sales-building opportunities. By enabling stores to monetize various hotspots in the building— cooler doors, entryway or end-of-aisle—the company enables brands and retailers to deliver exciting and meaningful customer experiences seamlessly and conveniently, while at the same time generating new revenue for the retailer.

Actional Insights At Retail

VSBLTY’s state-of-the-art in-store display technology uses facial detection and AI to recognize features such as age, gender, and emotions of a shopper. The solution helps gain insights into customer demographics and the way they dwell and interact with touchscreens, QR codes and other digital content, enabling brands to create personalized experiences. Shoppers can be informed about the product that best suits their needs without overwhelming them with copious amounts of non-relevant information—as is the case with typical in-store display solutions. Helping shoppers make informed decisions with personalized content is ideal, as it enhances customer experiences and greatly increases retail sales.

For example, VSBLTY ran a pilot project at a CVS Pharmacy, where VSBLTY's solution was instrumental in educating prospective buyers that they were indeed suffering from allergies and not a common cold. The expert brand team helped VSBLTY create a quiz that helped customers to determine whether their symptoms were associated with allergies, while the system then suggested medication for their condition. It also deployed a highly dynamic display that reported the actual pollen count in that community. This ability to customize messaging in real-time to boost customer engagement makes VSBLTY an important catalyst that is helping to transform today’s retail industry.

A Complete Suite of Retail Solutions

VSBLTY’s two product offerings— VisionCaptor and DataCaptor—are specifically designed to revolutionize the retail space. DataCaptor is an analytics powerhouse that uses camera and sensor technology through AI tools to measure customer parameters and perform realtime analytics and audience assessment.

It can count unique visitors, dwell time and what and how long customers are engaged with specific content.

DataCaptor is often used with VisionCaptor, a versatile content management system that can deliver proximity-aware brand messaging—a unique differentiator for VSBLTY. These offerings can be combined with digital displays to trigger content based on customer proximity and provide insights including age, gender, and identity (opt-in) on the customer’s in-store journey. Recently, VisionCaptor and DataCaptor were leveraged to showcase product videos and marketing content for four champagne brands on a cooler door, which proved to be successful in attracting customers, providing valuable information and increasing sales.

Our technology measures media impressions directly at the point-of-sale and validates them to deliver impactful customer experiences

An Extension to Meet Security Needs

VSBLTY Vector is a software module that assists with security requirements. The software uses a curated database to make cameras smarter and identify threats such as persons of interest and even weapons while immediately alerting the appropriate authority. In a real-world scenario, VSBLTY Vector is combined with RADARApp—a social platform integrating citizens, local police and technology—to assist each other in high crime rate communities in Mexico. VSBLTY Vector, paired with the RADARApp, was able to convert all the neighborhood cameras into “smart cameras” capable of identifying people of interest. Additionally, security personnel could alert and report anything suspicious to the local authority within seconds. After installing these devices, the crime rate plummeted by 48 percent over two years. In addition, community members reported feeling much safer.

Redefining measurement in-store, VSBLTY DataCaptor^TM can measure ad views, impressions, and other invaluable analytics while programmatic ads are served up to digital screens in a variety of unique form factors including coolers, shelf strips, headers, and traditional screens.

With such impactful applications, VSBLTY recognizes that its technology has the potential to improve people’s lives, whether it makes them more secure or helps them choose the best product for their needs.

Above all, VSBLTY has innovation and tenacity in its genes and can transform the way brick-and-mortar businesses operate. A testament to this is its ongoing work on the development of a platform in collaboration with Intel. The company’s new platform will be capable of aggregating all data points together in a single location, helping significantly scale media networks and facilitate programmatic advertising. Together with its computer vision expertise, the platform will allow for adding context to a bid in an open real-time bidding (RTB) process. This is ideal as programmatic advertising is slowly finding its space in brick-and-mortar stores.

VSBLTY

Vsblty Enters Definitive Agreement to Acquire Shelf Nine

Friday, October 27, 2023

PHILADELPHIA-- VSBLTY Groupe Technologies Corp. (the "Company" or "VSBLTY") (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS), a leading AI software provider of security and retail analytics technology, is pleased to announce that it has entered into a definitive purchase agreement dated October 19, 2023 (the "Purchase Agreement") to acquire Shelf Nine LLC ("Shelf Nine"), a leader in retail media networks.

In-store retail media networks are foundational to VSBLTY's "Store as a Medium" model and include a collection of digital channels including in-store interactive digital displays (strategically placed throughout the store), integrating loyalty apps, websites, etc. VSBLTY software enables these networks to deliver brands and retailers "first of its kind" computer vision driven data analytics about their customers.

"This acquisition firmly cements VSBLTY not only as a world leading innovative software company, but as a leading-edge digital media company as well," stated VSBLTY Co-founder & CEO Jay Hutton. "Our media offering is unlike any other traditional "Out of Home" awareness product. Using our anonymous customer analytics software, we can not only confirm impressions, but we can state, who, when, where and for how long the advertisement was viewed. Media companies, advertisers, and retailers understand this powerful new "In Store Network" that is expected to outpace traditional radio, TV and Internet media spend. This acquisition, along with our Mexican, Brazilian and other in-store media opportunities will see media revenue become a large contributor to our bottom line in 2024 and beyond. This is transformative for all involved. Developing additional revenue streams and increased recurring revenue are key to our expansion plans.

Acquisition of Shelf Nine

Pursuant to the Purchase Agreement, VSBLTY will issue an aggregate of 12,500,000 Shares to the owners of Shelf Nine at closing of the Transaction ("Closing"), with a deemed value of US$500,000, with 1,250,000 of such Shares being subject to escrow for a period of 15 months following Closing. As well, the sellers will be entitled to earn up to an additional US$3,890,000 worth of shares subject to achieving agreed upon revenue milestones over the three years (the "Earn-Out"). The revenue milestones commence in July, 2023 and end in June, 2026.

The number of Shares to be issued pursuant to the Earn-Out will be determined based on the volume weighted average trading price at the time of issuance, and within the pricing requirements of the Canadian Securities Exchange (the "CSE"). Pursuant to the Purchase Agreement, VSBLTY will also settle USD$132,900 in existing debts of Shelf Nine through the issuance of 3,322,500 Shares to the creditor, Village Super Market, Inc. ("Village"). At Closing, VSBLTY, through its wholly-owned subsidiary, VSBLTY, Inc. ("Subco"), has also agreed to assume approximately US$336,096.67 in existing promissory notes of Shelf Nine the ("Loan"). In this regard, Subco and Shelf Nine, as co-makers, will issue a secured promissory note to the creditor, Village.

In connection with the Transaction, the key employees of Shelf Nine have agreed to continue their employment and can receive additional performance incentives of US$250,000, pursuant to their employment agreements. The acquisition of Shelf Nine is very strategic to VSBLTY's North American expansion, and is further compensated for, based on performance, with the issuance of common stock at prevailing prices.

"The opportunity to merge our company with VSBLTY is ideal for our company moving forward", pointed out Shelf Nine CEO, Mike Manion. "With our digital media network of 4500 screens starting to generate revenue and the enhanced capabilities of VSBLTY's latest analytics software offerings, we truly have a media product that is unique in the market. Not only does this allow us to expand screen deployments in our existing locations, but also gives us a compelling opportunity to quickly acquire new locations. Initially we will focus on offering more services to our existing client base, including more VSBLTY software features, along with the recently announced full panel, full video, cooler doors that can also run in transparent mode. We are very excited to find a company that we have both cultural and strategic alignment with as we enter this new growth phase for Shelf Nine."

While the Transaction is not subject to shareholder approval, it is subject to standard conditions of Closing, including, but not limited to, receipt of all necessary consents and regulatory approvals. All Shares issued in connection with the Transaction will be subject to resale restrictions under applicable securities laws, including a four (4) month hold period from the date of issuance. The Transaction is expected to close by the end of October, 2023.

VSBLTY COMPLETES THE ACQUISITION OF SHELF NINE AND ANNOUNCES PROPOSED CONSOLIDATION

Monday, November 06, 2023

Shelf Nine's Retail Media Network has Over 4,500 Screens Producing Digital In-Store Advertising Throughout the United States

PHILADELPHIA, -- VSBLTY Groupe Technologies Corp. (the "Company" or "VSBLTY") (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS), a leading AI software provider of security and retail analytics technology, is pleased to announce the closing of its previously announced acquisition (the "Transaction") of Shelf Nine LLC ("Shelf Nine"). Shelf Nine is a leader in retail media networks, providing brands and retailers specifically targeted digital media advertising and other customer communications content delivered at the point of purchase. The Company further announces that it will consolidate its common shares in the capital of the Company (the "Shares") on the basis of ten (10) existing Shares for each one (1) new share (the "Consolidation"), effective as of November 3, 2023.

"We are extremely excited to complete our acquisition of Shelf Nine," explained VSBLTY Co-founder & CEO Jay Hutton. "Shelf Nine's 4,500 screen network, when augmented with our new technology, will allow us to provide anonymous computer vision driven analytics that provide a more precise set of customer demographic data and more accurate media impression counts. This will become more and more valuable to the "Store as a Medium" model as it continues to grow and become part of main-stream, brand media buys.

Our recent success and partnerships in the US, Mexico, and the Middle East has put our firm on several institutional investors radars who are very interested in the space. Based on recent investment conversations for both equity and non-dilutive financing options it became apparent that our current corporate structure did not meet certain investment criteria for some of these institutions. With the future in mind, the board of directors realized a consolidation of our current common stock could provide the company with additional options to further fund its growth." Hutton continued, "We have created a wealth of opportunity over the past 3 quarters and are uniquely positioned to monetize these opportunities, fulfill our business plan, and create additional shareholder value through 2024. We envision a bright future ahead for our company and our stakeholders."

Acquisition of Shelf Nine

Pursuant to the terms of a definitive purchase agreement dated October 20, 2023 (the "Purchase Agreement"), VSBLTY, through its wholly-owned subsidiary, VSBLTY, Inc. ("Subco"), acquired 100% of the issued and outstanding membership interest of Shelf Nine for an aggregate of 12,500,000 Shares to the owners of Shelf Nine on a pre-consolidated basis, with an aggregate deemed value of US$500,000, with 1,250,000 of such Shares being subject to resale restrictions for a period of 15 months following closing of the Transaction ("Closing"). The sellers will also be entitled to earn up to an additional US$3,890,000 worth of Shares subject to the Company achieving certain agreed upon revenue milestones over a three (3) year period (the "Earn-Out"), commencing in July, 2023 and ending in June, 2026. The number of Shares to be issued pursuant to the Earn-Out will be determined based on the volume weighted average trading price at the time of issuance of the Shares, subject to the pricing requirements of the Canadian Securities Exchange (the "CSE"). Pursuant to the Purchase Agreement, VSBLTY also settled US$132,900 in existing debts of Shelf Nine through the issuance of 3,322,500 pre-consolidated Shares to the creditor, Village Super Market, Inc. ("Village"). At Closing, VSBLTY, through Subco, has also agreed to assume approximately US$336,096.67 in existing promissory notes of Shelf Nine (the ("Loan"). As a result, Subco and Shelf Nine, as co-makers, issued a secured promissory note to the creditor, Village.

In connection with the Transaction, key employees of Shelf Nine have agreed to continue their employment and may receive additional performance incentives of US$250,000, pursuant to their employment agreements. The acquisition of Shelf Nine is strategic to VSBLTY's North American expansion, and, based on the Company's subsequent performance, may result in the issuance of additional Shares at prevailing prices as described above.

All Shares issued in connection with the Transaction will be subject to resale restrictions under applicable securities laws, including a four (4) month hold period from the date of issuance. For clarity all shares issues are stated as pre consolidation amounts.

Top 20 Data Analytics Solutions Companies - 2022

Company
VSBLTY

Management
Linda Rosanio, Co-Founder and COO

Description
VSBLTY combines its technological know-how with AI, ML, and computer vision to help retailers reimagine how to improve customer experiences in-store. The firm leverages immersive edge and cloud-enabled digital display solutions to help businesses leave a lasting brand impression on their consumers.

VSBLTY Revolutionizing In-Store Experiences with Intelligent Digital Displays