VTEX: The Retail Strategists

Alex Soncini, North America General Manager
In a scenario where there are multiple options for everything, endless product assortments, a huge number of brands and countless ways to purchase, the key aspects to drive a product strategy are efficiency and connection. That’s what VTEX, the only multi-tenant True Cloud Commerce platform in the digital commerce market, believes in. “What makes the difference is how a brand is connected to its consumers and how smart is the distribution in front of the right audience at the right time,” says Alex Soncini, VTEX’s North America General Manager.

Connecting the worlds of brick & mortar stores with eCommerce is the most strategic part of the retail business and VTEX platform has culminated into that connexion. The company has built a scalable technology that allows any physical store to become a point of collect and shipping to any consumer, being successful to connect consumers, brands and inventory wherever they are.

VTEX platform is a comprehensive solution driven to brands and retailers who want to fully manage their digital commerce operation. From the storefront management, the platform offers a powerful CMS integrated with the marketing and merchandising capabilities like SEO, AB test and over 3,000 promotional scenarios. The platform’s unique password-free checkout feature, “Smart Checkout”, offers a seamless experience where users can place orders and leverage from a one-click-buy feature PCI DSS compliant certified. A logistics system integrated with an out-of-the-box advanced Operations Management Suite is also made available along with several call center capabilities that streamline the digital commerce operation and focus on offering the best experience for shoppers. The platform is supported by an elastic cloud infrastructure that can auto-scale to keep the website performance even during peaks.

According to Soncini, experienced retailers need to live up to their clients’ expectations for strong and flexible e-commerce solutions. That’s what, for example, Sony, a major electronics retailer, was looking for when it approached VTEX. Sony realized that it was difficult to keep their existing platform because parts of it were outpaced when it came to their consumers’ needs.

VTEX has culminated as one of the most innovatives solution providers allowing retailers and brands to scale and leverage technology

They were looking for solutions which were easy to integrate, scalable and cost-efficient, offering a simpler, safer and more efficient way to purchase their products online from any device. By exploring VTEX’s Order Management, SmartCheckout and Store Front solutions, in four months Sony already had a full e-commerce ecosystem and it was ready to sell their products wherever they wanted. It only became possible because VTEX offers a business model that meets all the technical requirements clients need, allowing brands and retailers to focus only on their businesses.

One of the distinctive features of the SaaS platform is that it evolves at the same pace of consumers’ expectations as it is updated on a daily basis at a low recurrent cost. Besides, VTEX’s end-to-end solutions include mechanisms that allow retailers to raise conversion rates in 54 percent at a time-to-market of 109 days from the project kick-off to the go-live. “One of our biggest differentials is our capability to respond to market demands quicker than other platforms. A true micro-services and multi-tenant architecture and a non-relational database are game changer,” adds Soncini.

VTEX has developed into one of the most innovatives solution providers for retailers to scale and leverage technology. The company’s next focus is to set roots in more developed markets by employing a strongly aggressive strategy to expand operations to U.S. and Europe. “It’s in our DNA not to settle in ‘comfort zones’. We have clients running e-commerce operations through our platform in 25 countries worldwide. That said, our main objective now it’s to spread our operations even more, being active in over 100 countries by 2020” concludes Soncini on an enthusiastic note.


VTEX Selected to Power Ububba, A New Online Marketplace for Children's Products

NEW YORK - VTEX, a leading global ecommerce and marketplace solution for brands, announced today it has been selected to power Ububba, a baby and children’s product ecommerce marketplace, to more easily provide trend-conscious parents with children’s products that fit their lifestyle.

By leveraging a marketplace model, Ububba will be able to curate products from a wide variety of sellers and give customers a broad selection of unique items for their children. Ububba can support this ecosystem through its marketplace model and the VTEX platform.

“Digital marketplaces are a powerful tool to give customers exactly what they’re looking for by connecting them with a variety of sellers that can meet their needs,” said Amit Shah, U.S. general manager and chief strategy officer at VTEX. “That’s why we’re happy to support Ububba in its mission to offer families the opportunity to discover new products that will help carry them through parenthood all through the power of a digital marketplace.”

Ububba is looking to break the monotony found in current children’s brands by providing parents with access to fresh, inspirational products that stand out yet feel attainable. VTEX’s marketplace platform enables Ububba to connect customers across the globe with a broad selection of products from their sellers.

The Ububba founders’ Korean heritage allows them to tap into a wide range of incredibly popular Korean baby fashion and accessories. It demonstrates the proliferation of the “K-wave”, or the global adoption of Korean culture, as the company focuses on high-quality, trendy products at a cost-effective price.

“We’re working to combine technology and marketing with quality products and services at competitive prices, and provide the best customer experience,” said Esther Chang, co-founder of Ububba. “We’re thrilled to be partnering with VTEX to bring this vision to life.”

Chang has extensive experience in the retail sector as the former SVP of Design and Head Creative at Forever 21. She is also the daughter of the fast-fashion retailer’s founders.

Ububba’s marketplace is set to launch in the spring of 2021.


Fort Lauderdale, FL

Alex Soncini, North America General Manager

VTEX provides cloud based e-Commerce Platform and Omnichannel solutions