Xentric360
Shaping Latin America's and Caribbean Digital Future Today

Latin America is on the cusp of a groundbreaking transformation, poised to become a global epicenter for cloud-driven innovation within the IT industry. While the cloud presents its fair share of challenges, it's important to recognize that these obstacles also offer opportunities for innovation in the region.

Helping businesses grasp these opportunities and streamline their workflows is Xentric360, an authorized distributor of Salesforce that’s turning the digitalization ripples into huge waves of business growth.

Operating under the 'Expand' brand for Mexico, Central America, and Ecuador and the 'Xentic360' brand for Puerto Rico, the Dominican Republic, and other English-speaking islands, the company leverages its expertise and resources to benefit businesses across Latin America.

The goal is to help Salesforce establish itself as the leading platform in the Caribbean by leveraging rapid cloud adoption and generating greater business value for clients. It fosters a Salesforce ecosystem for implementation, training, and consulting on the platform.

“We take immense pride in our partnership with Salesforce and our comprehensive client support, ensuring a highly efficient Salesforce experience,” says Yanisela Murillo, CEO at Expand and Xentric360.

Its team of skilled consultants and sales executives guides clients through integration, ensuring that Salesforce solutions seamlessly fit with their existing systems.

One of its defining attributes is its commitment to delivering customized services that align each client's Salesforce solutions with their business objectives. Xentric360 boosts the technology stack of its clients by integrating Salesforce solutions, paving the way for improved operational efficiency, streamlined processes, and a more cohesive IT infrastructure. While the company manages the clients’ technology needs, they can focus on core business activities, knowing that their technology needs are well-managed.

The team of skilled consultants and sales executives guides clients through integration, making sure that Salesforce solutions seamlessly fit with their existing systems. They possess the necessary training and authorization to offer a comprehensive range of Salesforce ecosystem solutions. This includes Sales Cloud, Service Cloud, Marketing Cloud, MuleSoft, Commerce Cloud, Tableau, Slack, as well as other industry-specific solutions. Their expertise extends beyond sales to encompass the entire pre-sales process and ongoing support. From the initial evaluation and consultation to implementation, clients receive end-to-end support, enabling them to stay updated with the latest Salesforce innovations and industry best practices, ultimately resulting in continual performance improvement.

One notable success story facilitated by Xentric360 involves close collaboration with a regional retailer facing challenges with fragmented customer data and an inefficient sales process. Recognizing the gravity of the situation, it embarked on a partnership with the retailer and successfully implemented Salesforce Sales Cloud. The transformation was remarkable. Salesforce Sales Cloud consolidated the fragmented customer data, providing a unified view of customer interactions and preferences. This newfound clarity streamlined the retailer's sales operations, enabling teams to operate more efficiently. The outcome was a substantial increase in sales revenue and heightened customer satisfaction due to more personalized and responsive customer engagement.

Another impressive achievement comes from Expand in Panama, where Salesforce Customer 360° played a pivotal role in Toyota's quest for enhanced customer engagement and management processes, resulting in unique and personalized customer experiences.

One outstanding aspect of this accomplishment was the rapid system adaptation across the company, typically taking only three to four months. This accelerated transition led to successful digital outcomes far ahead of schedule, with an impressive 80 percent of branch sales now generated through digital channels. This statistic underscores the effectiveness of Expand's role in reshaping Toyota's marketing strategy and strengthening its digital presence.

We take immense pride in our partnership with Salesforce and our comprehensive client support, ensuring a seamless and highly efficient Salesforce experience.

Xentric360 and Expand are not just Salesforce distributors; they are trusted partners committed to driving digital transformation across the Latin American and Caribbean region. Their active involvement in the local Salesforce community through hosting events and training sessions empowers businesses to thrive in the digital age.

Leveraging their deep-rooted understanding of local markets, substantial regional presence, and steadfast dedication to their clients, these companies are poised to unlock the immense untapped potential of the Latin American and Caribbean markets.