The dilution of mass media, shrinking attention span, and decrease in the cost of infrastructure has led to a proliferation of the dynamic digital signage sector. However, the industry encounters critical challenges such as market fragmentation, poor access to quality content, and the ‘bounded vision of utilizing digital signage’ across projects. The lack of standardization in digital signage has shadowed its amenities, making it less preferable than other media channels like the TV and Internet. Moreover, products from different vendors do not mix well, making digital signage systems difficult to expand. These disputing factors suppress the growth prospects of the digital signage landscape. “The failure on the part of end users to plan and budget for ‘content’—a major component of digital signage—is another stumbling block in the industry. Content strategy informs and drives the technology requirements. Hence, it’s more important to the success of the digital signage network than the technology selection,” states Mike Kilian, the Director of Business Development at Mvix.

Headquartered in Sterling, VA, Mvix is a pioneer in providing high-definition digital signage systems, among other technologies like videowall appliances, interactive digital kiosk systems, IP-video broadcasting, and content management systems. Recognizing the lack of understanding among end users about the usage of digital signage, the firm employs a consultative, ‘total solution’ approach with its clients. The Solutions Consultants educate end users on building a future-proof signage network and leveraging the versatility of their network in order to maximize their ROI As an initial step, Mvix helps alleviate the hurdles of content strategy by offering custom content design services for template/signage design, implementation assistance services, and managed services. “These services encompass content design and production, playlist, template, and layout set up, content scheduling and monitoring, and operational support,” says Mike. Mvix has leveraged one of its software solutions, SignageCreator, for cross-platform utilization. SignageCreator can be used with other Mvix digital signage systems.

Appealing to clients’ specific use cases, Mvix provides guidance on the selection and placement of system components and/or development of custom software and content strategies. Furthermore, the company deploys its Content Management Software (CMS) platforms designed to adapt to a wide range of use cases.