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For Juha Renfors, CEO, Visual Components, the art of keeping things simple finds its way from being a personal tenet, to one that seeps into the functional areas of his company. The genesis of Visual Components began with a passion to make simulation systems better, and it is the same passion that is creating ripples in today’s industry. “We now have close co-operation with some of the biggest manufacturers and production line builders in automotive, aerospace, pharma, and laboratory automation,” states Robert Axtman, CEO, Visual Components North America.

