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Cloud4Wi: Helping Unlock the Power of Physical Stores
Cloud4Wi provides a cloud-based platform that leverages retailers’ existing WiFi infrastructure to craft innovative location-aware experiences that perfectly delight customers. Its platform is 100 percent consent-based and currently empowers retailers, including Albertson, Prada, Guess, and RaiaDrogasil, by unlocking the power of their physical stores. “Customers now expect tailored, convenient experiences in physical stores. They want to make purchases using their mobile devices through mobile payment options, access special deals or promotions, and compare prices or read product reviews,” says Andrea Calcagno, president, CEO, and cofounder of Cloud4Wi. “This is possible with the clever use of WiFi technology.”
Despite having a WiFi infrastructure in place, most retailers are not using it strategically or to its full potential. Cloud4Wi has been designed to fix that. With Cloud4Wi, retailers can offer a seamless and secure WiFi access —compliant with Wi-Fi CERTIFIED Passpoint and the WBA industry-standard framework for WBA Open Roaming— and deliver totally new experiences to customers while in their stores. For example retailers can:
1. Enable mobile payments: With Wi-Fi, retailers can enable mobile payment options, such as Apple Pay and Google Pay, allowing customers to easily make purchases using their mobile devices.
2. Enhance in-store app experiences: With Wi-Fi, retailers can provide their customers with a better shopping experience by allowing them to use their mobile app while they shop -- for instance using scan & go capability or accessing special deals/promotions.
3. Collect customer location data: With Wi-Fi, retailers can collect valuable data about their customers, such as email/phone number, preferences and in-store behaviors. This data can then be used to optimize the overall shopping experience.
4. Increase customer loyalty: By offering free WiFi to customers, retailers can increase customer loyalty and encourage repeat visits. Customers are more likely to return to a store where they can easily access the internet and have a positive shopping experience.
With over 150 million mobile users connected across 70,000 locations in more than 150 countries, Cloud4Wi continues to be the trusted partner of leading global enterprises to drive business outcomes.
4. Increase customer loyalty: By offering free WiFi to customers, retailers can increase customer loyalty and encourage repeat visits. Customers are more likely to return to a store where they can easily access the internet and have a positive shopping experience.
As an example, Guess, the leading clothing retailer in the U.S., has embraced Cloud4Wi to discover how customers behave in their stores. This enabled Guess to gain a true 360-degree customer view and send relevant messages to customers based on their in-store behaviors.
Customers now expect tailored, convenient experiences in physical stores. They want to make purchases using their mobile devices through mobile payment options, access special deals or promotions, and compare prices or read product reviews. This is possible with the clever use of WiFi technology
With over 150 million mobile users connected across 70,000 locations in more than 150 countries, Cloud4Wi continues to be the trusted partner of leading global enterprises to drive business outcomes.
