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David Kashak, Founder and CEO“Publishers like Mashable and Time Inc. who have the capability to produce original video content are faced with the challenge of ensuring delivery for the brands that they are working with,” says David Kashak, the founder and CEO of Connatix. The firm follows a publisher first approach and empowers them to engage with the audience both on-site and across the open web, also endeavoring to recover the revenue and audience that publishers have lost to social platforms over the past couple of years. Connatix supplies publishers with a robust proprietary platform and an active CMS enabling easy uploading, indexing, and management of the video content or advertisement in it, along with access to a library with extensive video content from many premium publishers to amplify the publisher’s revenue and reach.
“We are the only solution in the market that combines three major components in a video that is the video technology, large content library, and monetization in one very simple ready-to-use package,” says Kashak. The Connatix Native Video Syndication (NVS) solution allows publishers to syndicate their video content and enables the content to reach target audiences across the Connatix network to deliver their pre-roll advertising campaigns, on brand-safe sites.
We are the only solution in the market that combines three major components in video that is the video technology, large content library and monetization in one very simple ready-to-use package
The NVS solution serves as a one-stop shop for publishers to upload their content files alongside VAST and VPAID tags to reach audiences via sophisticated targeting options such as content category, geography, demographics, player size, day, and time. Multiple campaigns can be run simultaneously, and campaign features can be altered instantly, which serves as a key differentiator in the native video ad space.
Citing a Connatix success story, Kashak mentions the Entrepreneur magazine. Entrepreneur required an extended audience for their content with more monetization. “Connatix solutions helped Entrepreneur build a syndication network of relevantor similar sites which was then packaged together with Entrepreneur’s video content to help distribute the content across a network of relevant sites,” says Kashak. As a result, Connatix extended the Entrepreneur magazine’s returns and audience reach. Connatix intends to launch four new products enhancing monetization for publishers with the intention to align the company’s strategy and journey with the current market trend favoring video content distribution channels. “Our mission for the beginning of 2018 is to create tools and software that enable publishers to replicate the interactive characteristics of social platforms,” states Kashak. Led by a CEO having served as the Director of Business Development, the Director of Americas Business Operations, and the Director of Technology Center, Connatix continues to maximize ad revenue for publishers, ROI for advertisers, and personalized and unobtrusive online experience for users.
Connatix Integrates with Google's Display & Video 360
Thursday, August 10, 2023
NEW YORK, -- Connatix, the leading video technology company for premium publishers and advertisers, today announced it has integrated with Google's Display & Video 360. Now, advertisers using Display & Video 360 can simply opt-in to directly access Connatix's premium video supply while leveraging Display & Video 360's vast reach to deliver more relevant and engaging video ads to audiences, at scale.
"This integration will give our customers access to an even wider audience and help them deliver more efficient video campaigns to achieve their advertising goals and take their budgets further," said Jenn Chen, President and Chief Revenue Officer at Connatix. "The growth of our relationship with Display & Video 360 bolsters our commitment to creating a direct path between advertisers and publishers to drive successful, high-impact video advertising at scale. Empowering the market with greater control, transparency and value is what inspires us."
In the present era, the majority of advertising occurs in the digital realm, with an overwhelming portion of it being conducted programmatically. Connatix's collaboration with Display & Video 360 marks the most recent instance within a series of deliberate partnerships and initiatives undertaken by the company. These endeavors are aimed at enhancing the programmatic landscape, benefiting both publishers and advertisers. This integration aligns with Connatix's overarching goal to enhance the efficiency of the advertising supply process. By empowering brands and publishers to make informed decisions regarding their supply paths, Connatix aims to facilitate increased effectiveness. Consequently, brands now possess the capability to directly enhance the optimization of their routes to premium inventory on a larger scale, while publishers stand to unlock amplified advertising expenditure opportunities.
Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers and Advertisers
Thursday, June 13, 2024
Unified data offering enables ID-free targeting to reach consumers in cookieless and cookie-restricted environments
NEW YORK, -- Connatix, the leading video technology company for premium publishers and advertisers, today announced the launch of its Data Intelligence Suite. This comprehensive offering brings together fragmented identity and contextual data from across the ecosystem to increase addressability in all video environments, allowing advertisers to reach audiences with precision and scale while creating sustainable revenue streams for publishers.
The digital advertising ecosystem faces a number of challenges brought about by third-party cookie deprecation, evolving and inconsistent measurement standards, the shift to streaming, and an overload of digital identities. The Data Intelligence Suite is comprised of a diverse set of solutions developed to support publishers and advertisers seeking to navigate these transitions and build a strong, privacy-friendly data culture.
Through Connatix's Data Intelligence Suite, advertisers can leverage an extensive collection of innovative targeting solutions tailored to their goals, enabling them to diversify their strategies and test and compare solutions to determine what works best for their business in advance of third-party cookie deprecation. The Data Intelligence Suite will allow publishers to close the addressability gap in their inventory, leading to higher fill rates and CPMs in the wake of a cookieless future.
"The beauty of Data Intelligence Suite is that it's not merely a solution for the cookieless world," said Jenn Chen, President and CRO of Connatix. "It is an equally powerful complement to any kind of ID-based approach or data source. It is a complete, future-proofed suite of tools that integrates seamlessly with the data sets and measurement tools marketers are already using to grow reach and scale, uncover new insights and keep audiences fresh and immune to privacy regulations."
Data Intelligence Suite introduces Connatix's predictive audience targeting solution, which combines proprietary behavioral interest signals with any audience data to build predictive models, enabling advertisers to reach high-intent audiences with precision and increase scale through ID-free contextual signals. Through real-time contextual analysis using Connatix's Deep Contextual, predictive audience targeting informs what categories, subcategories and keywords will capture audience attention based on their consumption patterns. For example, the predictive model could leverage a beauty brand's past purchase data combined with Connatix's proprietary consumption data to identify the content skincare buyers most often consume, such as healthy food content. By allowing advertisers to precisely pinpoint the video content audiences are watching, they can deliver the most relevant, engaging videos in a privacy-safe way to scale target audiences, ushering in a new era of audience-first contextual advertising. Together, these solutions can superpower video campaigns and uncover new insights into what resonates most with target audiences.
"At Horizon Media, we are focused on finding cookieless solutions that prioritize privacy without sacrificing our clients' goals. Connatix's predictive audiences have the opportunity to level up our clients' programmatic strategies as we enter a new, privacy-first era in digital advertising," said Megan Virginia Gavin, VP, Digital at Horizon Media. "Predictive audiences' ability to marry intent data and precision targeting alongside scalable contextual solutions will not only help create relevancy and scalability in reaching clients' target audiences but will also aid in driving the business outcomes that our clients care about most. Predictive audiences are a game-changer for any marketer or agency looking to future-proof their targeting strategies and reach new prospective customers at scale without a reliance on 3rd party cookies."
Company
Connatix
Management
David Kashak, Founder and CEO
Description
Provides online video and syndication platform for publishers with personalized and unobtrusive online experience
