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Bryan Pearson

President, LoyaltyOne

Bryan Pearson is President and CEO of LoyaltyOne, where he has been leveraging the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. He's published two books: "The Loyalty Leap: Turning Customer Information into Customer Intimacy" and "The Loyalty Leap for B2B.” Bryan writes a retail column for Forbes and also contributes to Fast Company, RetailWire, Retail Customer Experience, Customer Think, Business2Community and COLLOQUY.

Latest from Bryan Pearson

With 55 percent of in-store-purchases planned, many merchants may approach each day thinking their carts are half full. In truth, if they used their purchase data to change how they make decisions beyond the aisle, their carts would be overflowing. Merchants are well schooled in the traditional patterns and habits of consumers – put the onion dip by the potato...