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Edna Boatright
VP, Protective Life
Edna Boatright is Vice President of Customer Relationship Marketing in Protective Life Insurance. Over the last 20 years of her career, Edna has leveraged customer insight, analytics and direct marketing strategies to drive profitable growth for financial services organizations through customer acquisition, retention, cross-sell and migration programs. Throughout her career, she has applied the scientific use of data and the creative elements of marketing to develop, test and deliver revenue-generating solutions, including tiered fee and rate structures, bundled offerings, customized rewards and market specific lead generation programs.
Edna is currently leading the development of Protective’s customer engagement infrastructure and capabilities. These capabilities include the use of data, advanced analytics, and technology to understand consumer needs and identify and act on opportunities.
Latest from Edna Boatright
Everyone is talking about “Big Data.”A quick search on Google yields 16 million results. Organizations are bracing for a 76 percent increase in data managed within the next 12-18 months, according to IDGEnterprise, and IT Executives are trying to determine how to simultaneously prioritize data efforts in process efficiency, customer experience and product...
