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Jeanniey Mullen

Global Chief Marketing Officer, Mercer

Jeanniey Mullen is Mercer’s Global Chief Marketing Officer, focused on building a more agile and transparent marketing operation accountable for driving revenue growth through demand creation and strong brand reputation. Prior to her role at Mercer, Jeanniey was Head of Marketing and Growth for Barnes & Noble, where she drove the transformation of the NOOK business from hardware to app based. Her previous experience includes launching the world’s first digital newsstand for Zinio, growing the business to more than 20 million active consumers. She also launched and ran the global Digital Dialogue business for Ogilvy and Grey Direct’s Global Email Marketing business, establishing the world’s first email marketing practice inside an advertising agency.

Latest from Jeanniey Mullen

In our increasingly digitally enabled world, marketing teams are under pressure to master technology to drive growth. The expectation is that with every project, the marketing organization will optimize efforts in order to design more targeted, higher quality campaigns. Inside the toolbox of the modern Chief Marketing Officer (CMO) is a MarTech stack overflowing with...