Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility.
Based at the company’s regional headquarters in Irvine, California, Laura’s role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin’s customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.
Having graduated from University of Kentucky College of Law, Laura started her career with a technology start-up company in Southern California, before joining the automotive industry and since amassing fifteen years’ experience across a variety of operational, sales and marketing roles. Laura originates from Louisville, Kentucky.
Aston Martin CEO, Dr Andy Palmer said: “Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth.
“As we embark upon delivery of our six-year ‘Second Century Plan’ the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region.”