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Matt Kautz
VP, Head of Business Intelligence, Analytics, and Research, Machinima
Matt Kautz is VP of Business Intelligence, Analytics and Research at Machinima, where his team uses social media data to guide content development, optimize marketing, discover emerging talent and find high affinity audiences for advertisers. Prior to his role at Machinima Matt was responsible for forecasting opening weekend box office using social data at Walt Disney Studios, was a member of the Facebook Preferred Marketing Developer at an early stage startup, and established social media standards for the live events industry at Ticketmaster.
Latest from Matt Kautz
The rise of programmatic digital media has dramatically improved customer relationship management. No longer limited to email or direct mail, marketers can now reach customers within a variety of ad formats across a broad range of digital environments. Access to a broad range of sales data sets and lookalike modeling from digital publishers such as Google, Facebook, and...
