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Robert Schefferine
VP of Production, ABC, Inc.
Robert Schefferine is vice president, production, ABC Entertainment Marketing Studios. In this position he is responsible for the production of ABC marketing content supporting the Network’s entertainment programming. He is also an integral member of the senior management team involved with creative development and organizational management. He manages a large production and post production operation that create over 15 thousand pieces of entertainment marketing content per year for on-air, cable, digital and other video distribution platforms. Content range from live specials, half hour programs, traditional promos, digital shorts, web series and in-theater trailers. Mr. Schefferine’s special projects team also works with ABC’s Integrated Marketing Sales organization to develop and produce non-traditional, sponsor driven integrated marketing content. He is focused on integrating new technologies with creativity to produce innovative content and workflows, as demonstrated by his recent leading of ABC’s effort to produce a ground-breaking Virtual Reality/360 experience with the BBC’s Dancing with the Stars and the Great Christmas Light Fight.. Mr. Schefferine’s team is also leading company efforts in other areas of new technologies and post production.
Latest from Robert Schefferine
Everyone reading this article knows just how fast the pace of technological change is happening. That’s nothing new. It’s been pointed out many times before, how the computing power we hold in our hands with our phones today is equivalent to (or greater than) the power of supercomputers that were used to send men into space. This is all very exciting (albeit...
