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Shenan Reed

President of Digital, North America, MEC

As President of the US L’Oreal business it is Shenan’s job to oversee the strategic direction of the partnership between MEC and L’Oreal USA.   She is responsible for further driving the advancement of the partnership and ensuring that L’Oreal USA stays on the cutting edge of media innovation.


Shenan opened her own agency, Morpheus Media in 2001, which she built into a highly profitable and well respected digital media business known for its work with luxury, fashion and retail clients such as Neiman Marcus, LVMH (the entire portfolio), Mont Blanc, Chanel, Net-A-Porter,  Bottega Veneta, Giorgio Armani, Lord & Taylor, Tiffany & Co., David Yurman, H. Stern, Bergdorf Goodman, L’Oreal, as well as media and entertainment clients such as The New York Times, A&E Television Networks and Vimeo.  In 2011, she sold the agency, remaining on as Chief Media Officer.

In 2014 Shenan joined MEC to help shape the future of its digital practice and create the best integrated digital offer in the business, getting MEC in a perfect place to deliver on the ambition to be its client most valued business partner

Shenan is a much sought speaker and commentator and her insights have been sought and cited in a host of international publications, including The New York Times, The Wall Street Journal and Women’s Wear Daily. Deep understanding of analytics and online media management mandated her inclusion on the DoubleClick Client Advisory Board and Google Zeitgeist Summit.

Latest from Shenan Reed

The evolution from CRM to CEM has given us scale and speed, allowing us to reach more people, better and faster. In the days of CRM, our targeting methods were raw and unrefined. You were a customer or not, you visited a store or you didn’t. Now, we know more about who you are, where you are, what you like, and what other things you are interested in than most...