In 1986, Wendy founded WSL,a global retail strategy consultancy. Wendy is recognized as one of the innovators of shopper insights.
Wendy has extensive global experience in marketing, retailing and research, first in her native Australia where she learned to be a passionate shopper, then globally. She holds a degree in business and psychology from the University of New South Wales in Sydney.
She is frequently called upon by media to provide insight into consumers, retail and shopping. Sheis cited by The New York Times, Wall Street Journal, WWD, appears on CBS, NBC and ABC, CNN, BBC, andis a regular guest host on Bloomberg Surveillance. In 2015, Wendy was recognized as “One of the Most Powerful Women in Beauty” by Women’s Wear Daily/Beauty Inc. She is a recognized speaker, addressing business and educational organizations around the world. She sits on the board of Cosmetic Executive Women and the Fashion Institute of Technology’s Master's degree program in Cosmetics & Fragrance Marketing and Management.