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Will Cohen

VP of Mobile , Triad Retail Media

As Vice President of Mobile, Will Cohen is responsible for leading Triad Retail Media’s mobile business, which includes managing the creation of a new mobile network for advertisers.

Triad Mobile Media™ connects millions of users with their favorite brands and mobile properties through geotargeted and relevant content.

His role also encompasses mobile innovation, education on industry trends and product development, as well as the implementation of digital marketing strategies for leading retailers and brands.

Will has been with Triad since 2009 and has been instrumental in developing new business across multiple industries and interests. Prior to Triad, Will worked in marketing capacities for Red Bull, Allstate and Dillard's. He has also pioneered multiple ventures in the music industry; Will is the founder of SongSway, a digital platform for recording artists. In addition, Will co-created Rock the Park, a monthly concert series for the City of Tampa. In just a few short years, Rock the Park has become one of West Central Florida’s largest public events, drawing tens of thousands annually.

Will received his BA in advertising from the University of South Florida. He lives and works in the Tampa Bay area.

Latest from Will Cohen

Personalized Ads to Target Mobile Users: Data and attribution are two of the most sought-after and desired aspects to facilitate a successful mobile advertising campaign. Big data allows advertisers, especially in mobile, to better target users with more personalized ads that they likely will actually want to see. This allows advertisers to launch hyper-localized...