For many organizations, Microsoft environments grow organically. Tools are added, licenses expand, and integrations accumulate, often without a clear operating logic. Over time, this creates complexity that slows decision-making and weakens governance. Confitec Tecnologia exists to take responsibility for that complexity. Confitec’s model is built on embedding itself into clients’ day-to-day operations to manage Microsoft as a single operating environment, not a collection of standalone tools. Rather than focusing on licenses or isolated implementations, the company assumes end-to-end responsibility for how Microsoft platforms are governed, sequenced, and evolved inside the organization. Founded in 2013 and headquartered in São Paulo, Confitec operates with a single guiding principle: Microsoft should function as a stable, governed backbone for business operations. Every engagement is structured around outcomes, continuity, and operational clarity, not short-term deployments. End-To-End Responsibility As A Differentiator Unlike many Microsoft partners, Confitec does not position itself as a project-based implementer. It embeds deeply into client workflows, managing planning, deployment, governance, and ongoing optimization as a continuous operating responsibility. This approach allows clients to move from fragmented tool usage to a coherent, standardized environment that still adapts to their specific needs. Microsoft services such as Office 365, Azure, CRM, and Copilot form the execution layer of this model, but they are never the starting point. Decisions begin with governance structure, operational priorities, and sequencing. Only then are platforms configured to support how the business actually works. “Today, we operate 100 percent with Microsoft solutions for our clients, starting with Office 365 and evolving according to their internal demands,” says João Rafael Girão, Owner of Confitec Tecnologia.

Why does fragmented customer engagement undermine enterprise service performance? NeoAssist addresses fragmented customer engagement by unifying all service channels into a single platform. This challenge is operational, technical and structural, particularly in enterprise environments where multiple systems, strict governance requirements, and high interaction volumes are the norm. By removing traditional silos, NeoAssist enables service teams to operate from one continuous view of the consumer across messaging apps, social platforms, voice channels, and digital touchpoints. Strong customer relationships depend on full visibility supported by resilient, scalable architecture. As consumers move fluidly between WhatsApp, Instagram, email, telephone, and LinkedIn, disconnected systems erode context, slow decision-making, and weaken service quality. NeoAssist was designed to perform reliably in complex, high-volume enterprise environments, supporting continuous growth without compromising data governance, performance, or operational control. “At NeoAssist, we consolidate consumer interactions across diverse platforms into one unified layer, allowing companies to understand individual touchpoints and the entire customer journey,” says Oswaldo Garcia, CEO. AI as an Integrated Operating Layer How does Nub.ia leverage unified data for contextual engagement? NeoAssist embeds AI as a core operating layer built on a unified data foundation. Its proprietary AI, Nub.ia, draws from a centralized data lake that integrates customer conversations, profiles, orders, ticket values, and internal systems to support human and AI interactions. This foundation enables context-aware, timely, and hyper-personalized engagement across the customer lifecycle.