CRM - The Perfect Cycle of Customer Relationship Management

The CRM Perfect Cycle is a winning strategy adopted by Sellbie to bring better results to clients on the retail business. It’s based on 3 simple steps:

1. Data optimization

2. Relationship

3. Loyalty

Sellbie is the only company to act in every step of CRM Perfect Cycle in Brazil, which brings a huge competitive advantage to clients.

It all begins with data. Companies have all kinds of data from their customers, from registration data to information about what customers buy, in which store, frequency, recency, etc. What Sellbie does in the first step of CRM Perfect Cycle is to gather all this data into an omnichannel platform, organize and also optimize in such a way that  customers who bought online and in store appear with all data unified and alocated in only one place.

The next move is to analize the data that has been organized and understand customer behavior, which Sellbie does adding a “special treat” – the first model of segmentation on customer base.

Now data optimization is complete and Sellbie clients are ready to take advantage of the next step on the CRM Perfect Cycle – Relationship.

With all data available on Sellbie’s platform or app, it’s time to talk to customers in various ways choosing the right offer, to the right customers, in the right timing and through the right channel.

In the CRM business, the more people know their customers, the better their relationship will be. More interesting, more relevant, more assertive.

Sellbie provides campaign automation via e-mail, SMS and WhatsApp, selecting customers through a tool that allows any kind of data crossing. The results appear real time on screen. It’s everything Marketing teams have been dreaming about for years.

Once the relationship step is complete, Sellbie clients are ready to the next level – Loyalty.

When customers like what is offered to them and feel the relationship is good, They come back. That’s why Sellbie developed solutions that help bring customers back, like cashback and promotions combined with CRM.

This means all marketing people or sales people can boost their strategies with specific promotions or cashbacks for segmented groups and products, cumulative or not. This kind of technology provides such a difference in results that Sellbie’s clients show a huge growth compared to the rest of the market.

 In the CRM business, the more people know their customers, the better their relationship will be. More interesting, more relevant, more assertive. 

Of course, when there’s flexibility to choose which products or which group of customers will receive some specific offer, the level of margin control and the possibilities of profit are much better.

Not to mention that, from the customer’s perspective, the company is approaching with more and more relevance, offering exactly what people expect, by the time they expect. And what happens in this kind of situation? They keep coming back, of course!

That’s why it’s the CRM Perfect Cycle, because the more you know customers by analizing data, the better you approach them with a good relationship, and more they come back, becoming loyal. When they do it, more info they provide, more the company knows about them, so more assertive the relationship is, growing even better. This keeps going as an endless spiral.

All Sellbie’s clients using the CRM Perfect Cycle come from the retail business, from jewelry to clothes, from shoes to perfumes, from mattresses to wine. Our solutions help more then 6.000 stores and 25.000 sales people, impacting more than 20 million customers.

Sellbie makes technology easier and information simpler so retailers can attract customers and make the difference.