Maximizing ROI with AI: How CognitiveSearch Transforms Digital Asset Discovery

In today's fast-paced digital landscape, businesses deal with an overwhelming volume of digital assets—from videos and podcasts to documents. As of June 2024, 402 million terabytes of data were generated daily, with more than half consisting of video.

With this inundation of content, organizations often grapple with how to help employees and customers quickly locate the information they need. Traditional search tools, while functional, usually fail to deliver personalized, relevant results that align with individual needs.

The limitations of conventional search methods are clear: they miss context, focus too heavily on keywords, and struggle to adapt to the nuances of user queries. AI-driven search tools are evolving to address these issues, offering an alternative that combines keyword and semantic search to deliver more flexible and meaningful results.

This is where AI-powered organizations, like TurnoutNow, can provide relief, increase productivity, and drive a higher return on investment for organizations.

WithTurnoutNow’s CognitiveSearch, an AI-powered, personalized search experience solution, customers can now receive more relevant and flexible results. The solution combines keyword search with semantic search, allowing users to search using natural language rather than exact keywords. This flexibility empowers users, as they can now search for complex topics without knowing specific terms. Semantic search, being 30% faster than traditional keyword search, ensures that users can discover relevant content more quickly, making them feel efficient and in control of their search tasks.

  ​AI-powered search tools are advancing to overcome the challenges of traditional methods, offering a hybrid approach that merges keyword and semantic search to provide more accurate and adaptable results.    

Additionally, CognitiveSearch enables businesses to define synonyms for common terms, products, or their unique industry terminology and acronyms. For example, searching for "AI" will also return results for artificial intelligence, machine learning, and related terms like generative AI. Similarly, a search for "CRM" will yield results for both customer relationship management and relevant vendor product solutions. This advanced search capability ensures that users always discover the most relevant content, quickly and efficiently, and provide a positive experience for users that is then passed on to the organization.

Improving Productivity by Finding the Moments That Matter

Reading through a five-page document to find specific information can take 10-15 minutes on average. CognitiveSearch reduces this search time to seconds, helping users find the key information 90% faster and increasing productivity.

Now, consider you're looking for a specific section in a 30-minute video. You could spend up to 45 minutes re-watching and rewinding. CognitiveSearch will take you to the exact moment your search terms are mentioned. Now, your search words and phrases are displayed on the screen, along with the exact moments they appear within the video. Know the phrase you're looking for, but not sure which video it appears in. CognitiveSearch will scan the text within all relevant videos, providing a bounding box around the search phrase. These capabilities have now saved employees and customers hours of manual searching.

Increasing Engagement with Higher Personalization

In today's digital landscape, users expect personalized content. Tailored results and recommendations based on user preferences are no longer a plus—they're required.

CognitiveSearch enhances content discovery by analyzing user behavior. The more users interact with the platform, the more personalized and relevant their search results become. This extends to recommending related content, like articles and videos, based on past searches and interests.

McKinsey reports that companies using AI-driven personalization see up to a 30% increase in user engagement. CognitiveSearch continuously learns from user behavior to refine and enhance the experience while providing recommendations tailored to the unique user.

Suppose you frequently search for machine learning-related topics. In that case, CognitiveSearch will recommend additional content on the subject, helping you discover more relevant materials and enhancing the value businesses can extract from their digital content.

Extending Global Reach of Your Digital Assets Without Ballooning Costs

Expanding into global markets can involve significant translation costs. Translating an hour of video could cost between $300 and $900. For companies with large video libraries, the costs could reach hundreds of thousands of dollars.

Even when focusing on only the most widely spoken languages, businesses must update translations for newly developed content and existing materials. The ongoing need for translation can quickly become cost-prohibitive and time-consuming.

By using Cognitive Search, you have a more intelligent, more cost-effective solution. The platform allows users to search all digital assets in their local language without manually translating content.

CognitiveSearch then indexes content and returns highly relevant search results in the user's preferred language, dramatically reducing translation costs.

By automatically handling multilingual searches, businesses can now reach a global audience at a fraction of the cost, allowing them to stay competitive and extend their global reach.

Leveraging Real-Time Analytics and Custom Business Rules

One key challenge for marketing teams is maximizing the value of event content. The resources invested in creating high-quality content often go to waste once the event concludes. 63% of marketers admit they fail to fully capitalize on their event content. Add the increasing restrictions on third-party audience data, and marketers are now relying on data from events and customer interactions to gain insights. However, 55% of marketers confess failing to leverage this data fully.

CognitiveSearch tracks over 100 metrics, offering marketers detailed insights into user behavior, such as clicks, demographics, engagement levels, search patterns, and more.

In addition to tracking these metrics, CognitiveSearch supports customizable business rules that allow marketers to tailor the search experience based on patterns, user behavior, new offerings, and emerging categories. This flexibility ensures businesses constantly improve ROI and deliver content that resonates with their audience.

Maximizing ROI and Maintaining a Competitive Edge

For C-suite leaders, the relationship between user engagement and ROI is clear: longer engagement drives higher revenue and a competitive edge. CognitiveSearch fosters engagement by providing personalized recommendations, improving content discovery, and ensuring users remain engaged even after events conclude. With digital content growing, businesses that fail to adopt AI-powered search will quickly fall behind.

CognitiveSearch offers insights to optimize strategies, helping companies stay competitive, unlock the total value of their digital assets, and improve business outcomes. Don't miss out on optimizing your digital strategy with AI. Schedule your 15-minute demo today and see how CognitiveSearch can revolutionize your business.