KDG has been recognized by CIOReview Magazine as the recipient of “Top 20 Education Technology Solution Companies - 2017,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the CIOReview research and editorial team based on insights from an interview with Kyle H. David, CEO.

KDG
Automated Student Engagement

Kyle H. David, CEO

Despite all of the changes ruling the higher education landscape, there is increasing pressure related to its ever-rising costs that is impacting both enrollment numbers and alumni philanthropy.

According to Kyle H. David, CEO at KDG, a leading tech consultant with over 15 years of experience providing tech solutions to higher educational institutions, there are two major upheavals institutions are currently struggling to overcome. The first is that tuition-driven institutions are falling behind in enrollment. The second is that alumni engagement and participation is crumbling. As colleges and universities have worked to address these issues, they have created an industry that is ripe for disruption.

“Ever since I first read The Innovator’s Dilemma in the ‘90s, I have been fascinated by disruption,” says David. Disruption, or the idea that new companies cannot only unseat goliath incumbents, but also change the standards of an entire industry, spoke loudly to him. And, as digitalization has crept into all of our daily lives, a digital disruption seemed the way to go.

It was this idea that led to the development of KDG’s premiere product for higher education: ReachBright, an innovative inbound marketing automation tool. From prospective student marketing to alumni engagement metrics, ReachBright helps the higher education sector fight back against dwindling enrollment and falling philanthropy by delivering operating transparency and automated engagement.

According to David, very few institutions have quickly accessible data on how engaged specific alumni or prospective students are over others. ReachBright, however, delivers real-time data on engagement for prospective students, current students, and alumni, as well as targeted and automated communications to keep those contacts engaged. The simple insights ReachBright provides, such as contacts’ interests, social media interactions, and attendance at campus events, can open infinite doors to enrollment and advancement officials.

With the quick implementation of ReachBright, institutions can see real-time charts on the health of their prospective student marketing funnel, as well as the engagement and participation rates of their alumni.

With ReachBright, institutions can see real-time charts on the health of their prospective students, current students, and alumni

In just a few clicks, they can drill down to a specific prospect and see exactly what they are interested in from their browsing habits, how often they engage, what emails and social media they interact with, events they registered for or attended, and any gifts and donations they made.

With tagging logic that tracks contacts’ web activity and automatically assigns tags based on this data, ReachBright can tell admissions officers which prospects are interested in sports and which are interested in the arts. These contacts are then automatically enrolled in customized email campaigns. ReachBright also keeps track of colleges’ most generous donors, enabling giving campaigns to be targeted to meet their needs. From prospect to student to alumni, ReachBright continuously gathers data on the entire cycle of a student’s experience, the only tool of its kind to do so. With ReachBright, colleges and universities not only have the opportunity to understand engagement on an individualized level, but are now given an opportunity to see what exactly is triggering that engagement.

Moving forward, KDG’s next big step is to begin deploying the whole ReachBright suite to institutions around the nation. With this suite, institutions will be able to see everything from admissions data and projections to alumni participation and activity to student sentiment and engagement, all on one management dashboard.

“We think that, as institutions begin to become data-driven in their decision making, they will not only become more efficient operators, but also more improved educators,” concludes David.

KDG

KDG Named an Inclusive Workplace by Best Companies Group

Wednesday, August 02, 2023

ALLENTOWN, Pa- KDG, a business services firm in Allentown, PA, has been recognized as an Inclusive Workplace by Best Companies Group, in collaboration with COLOR Magazine. KDG has been named to this list due in part to its exemplary commitment to fostering inclusivity and a sense of belonging in its work environment.

The program, initiated in the fall of 2023, assesses participating companies through comprehensive surveys and data analysis. Areas of evaluation include inclusion, belonging, psychological safety, community, and purpose.

Recipients of this recognition have shown significant commitment to ensuring all their employees feel included, heard, and valued. Their commitment to inclusive work environments has had meaningful impacts on employee engagement, retention rates, and brand recognition. The companies recognized this year serve as beacons of inclusive culture within their respective industries, demonstrating the immense benefits of prioritizing belonging and inclusivity in the workplace.

"Being named a 2023 Inclusive Workplace by Best Companies Group is a momentous achievement for KDG, and we are thrilled and humbled by this recognition," says Kyle David, president & CEO of KDG. "Embracing diversity and fostering an inclusive environment has always been at the core of our values, and it fuels our drive to create a workplace where every individual feels valued, empowered, and respected."

This is not the first time KDG has been recognized by Best Companies Group. In 2022, the company was named a Best Places to Work finalist in Pennsylvania. The company, which celebrated 20 years in business this past July, has long been recognized for its flexible work environment, comprehensive benefits (including 100% paid healthcare and matching retirement contributions), and generous PTO. Its status as an inclusive workplace further cements the business's standing as an in-demand employer in Pennsylvania and beyond.

"We extend our sincere gratitude to Best Companies Group and COLOR Magazine for honoring us with this prestigious recognition," adds David. "We are grateful for the acknowledgment and will continue to strive towards making a lasting positive impact in the lives of our employees and beyond."

KDG is currently hiring and welcomes applicants of all backgrounds, ethnicities, races, sexual orientations, religions, or gender identities to apply: https://kyledavidgroup.com/about/careers/.

KDG Recognized as a Clutch 1000 B2B Company for 2023

Friday, January 05, 2024

ALLENTOWN, Pa - KDG, a professional services and technology consulting company located in Allentown, PA, has been included in the 2023 Clutch 1000 list. The Clutch 1000 is an exclusive ranking highlighting the top 1000 highest-rated business service providers on the platform out of more than 280,000 total providers worldwide. This is the fifth year KDG has been named to the prestigious list. This recognition closely follows KDG’s inclusion as a Fall 2023 Clutch Champion.

KDG distinguishes itself as an industry leader through its innovative strategies and unwavering dedication to delivering high-quality services, including business strategy, UI/UX design, accounting services, and technology planning. Their reputation is further bolstered by the presence of over 30 verified reviews on Clutch, alongside a substantial collection of more than 4,100 live customer reviews featured on their website, reflecting an impressive 98% rate of customer satisfaction.

“We are immensely proud and honored to be recognized on the Clutch 1000 list for the fifth year,” said Kyle David, president and CEO of KDG. “Our inclusion in the Clutch 1000 is not just a testament to our team's hard work and dedication, but also to the trust and confidence our clients place in us. We believe this recognition from Clutch will further propel us towards new heights of success and innovation in the industry.”

“The Clutch 1000 is one of the most prestigious awards a service provider on Clutch can earn,” said Sonny Ganguly, CEO of Clutch. “By featuring these top 1000 companies, we aim to connect businesses with the right service providers for their goals and, in turn, accelerate their own growth. Congratulations to these service providers for not only this recognition but for their steadfast commitment to delivering value for their clients.”

Company
KDG

Management
Kyle H. David, CEO

Description
Delivers real-time data on engagement for prospective students, current students, and alumni

Top 20 Education Technology Solution Companies - 2017

KDG Automated Student Engagement