Highmark Inc.

Rob York, director of workforce planning at Highmark Inc., brings over 20 years of expertise in workforce management (WFM) services and technology. He combines operational engineering, strategic planning and systems implementation to drive effective labor strategies.

Strategic Leader in Workforce Management and Optimization

Rob York began his career with Booz Allen Hamilton, where he supported major federal clients such as the U.S. Postal Service, Internal Revenue Service and Department of Defense. His early experience in industrial engineering for high-stakes government operations laid a foundation of discipline and precision that continues to define his approach today.

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He then joined Accenture as a manager, specializing in proprietary engineering techniques to drive labor productivity and cost efficiency in the retail grocery sector. Certified in Maynard Operation Sequence Technique, York executed value proposition assessments and designed workplace strategies that delivered measurable savings.

 York drives organizational assessment, forecasting, scheduling, real-time operations and engagement by addressing inefficiencies, embedding performance improvements and developing predictive models to meet evolving demands 

At Logile, Rob spent more than a decade sharpening his domain expertise in WFM technology. Rising to senior director of pre-sales, he served as a solution architect and account leader for Logile’s enterprise clients, bridging product innovation with real-world implementation. Earlier, as a senior project manager, he led the rollout of enterprise labor models at one of the largest U.S. supermarket chains, experience that would shape his approach to scalable, high-impact WFM solutions.

Now at Highmark, York draws on this diverse background to lead enterprise workforce planning in the healthcare sector, combining cross-industry expertise with deep technical fluency.

Empowering Workforce Efficiency Through Technology and Strategy

At Highmark, York leads the development and execution of enterprise-wide labor strategies that align with organizational objectives and regulatory standards. He drives organizational assessment, forecasting, scheduling, real-time operations and engagement by addressing inefficiencies, embedding performance improvements and developing predictive models to meet evolving demands.

York advances the employee experience through self-service scheduling platforms and streamlined task management tools. He implements real-time dashboards to enhance agile decisionmaking and ensure accountability at all levels. He modernizes time and attendance systems to support workforce flexibility and operational discipline. He also integrates food safety protocols and performance metrics to strengthen frontline compliance.

Beyond daily operations, York serves as a strategic advisor across departments, aligning workforce planning with Highmark’s long-term goals. His broad experience across retail, pharmaceutical, distribution and government sectors brings a unique perspective to the complex needs of healthcare operations.