Bullhorn's New Patented Technology Provides Sales Professionals with Timely Insights to Perform Better

By CIOReview | Wednesday, January 6, 2016

FREMONT, CA: Bullhorn, a CRM solutions company, announces that it has been granted patent by United States Patent and Trademark Office for its sales acceleration technology, Bullhorn Pulse. With the analysis of company-wide relationship interactions, the new patented technology automatically provide sales professionals with timely, important insights that can directly impact their ability to more efficiently and effectively close deals.

Identifying the right champions and decision-makers at a prospect’s organization is essential to winning new business. Bullhorn Pulse proactively provides a map of the crucial stakeholders at an organization so that salespeople can engage the right people. Bullhorn’s patent technology enables the automated collection of relationship data by listening to conversations and activity related to customers and prospects.

Available both as a standalone product and a core component of Bullhorn’s Customer Relationship Management (CRM) platform, the patented technology can be integrated with any sales force automation system to transform CRM into a business asset that is universally-adopted, proactive, and intelligent.

In the existing CRM applications, user require to either manually add email messages to contact records or utilize third-party applications to tag email messages with contact information to link the fields together. But Bullhorn Pulse eliminates the need for manual entry of data by automatically entering a copy of the message to the activity records of the sender and contact within the Bullhorn CRM system upon detecting an email message. It also adds or updates attachments such as meeting and event invitations or cancellations automatically in users’ records.