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SAN FRANCISCO, CA: Enterprise event management platform Certain announced the availability of attendee engagement and interest intelligence designed to dramatically enhance lead nurturing and scoring. Delivered through Certain’s integration with leading marketing automation systems such as Marketo, this rich attendee insight augments attendee profiles, measures engagement and gauges interests. The information captured can help companies not only track what attendees are doing, but also understand their actual interests to drive more personalized lead nurturing and effective sales follow-up.