Cloud4Wi Revamps Guest Wi-Fi to Boost Mobile Customer Engagement

By CIOReview | Wednesday, March 30, 2016
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FREMONT, CA: Cloud4Wi, a provider of the services platform based on advanced guest Wi-Fi has released Volare, to enhance in-store mobile customer engagement with existing Wi-Fi networks. The platform allows shopping malls, restaurant chains and retail chains to promote their brands by facilitating guest Wi-Fi, offering unusually good on-site mobile experiences for customers. Volare also helps brands to offer a rapid connection to the Internet and gain valuable customer appreciation.

“Our extensive work with global brands has inspired substantial new customer engagement capabilities, and we’ve made it easier for IT and marketing to manage their business and operational requirements. Brands can now deliver guest Wi-Fi globally through our cloud platform,” says Andrea Calcagno, CEO and Co-Founder, Cloud4Wi.

Volare assists brands in designing lead databases, observing and learning about in-store customer behaviors, and successfully engaging the on-site consumers with their mobile devices. It features the function of new mobile app integration, enabling brands with their own mobile apps to easily integrate local wireless capabilities to trigger effectiveness. The Volare Dev Suite includes latest libraries, allowing mobile apps to initiate a mobile engagement campaign using beacons or utilize Volare login services. The platform yields enhanced targeting capabilities letting brands filter target of an in-store, real-time engagement campaign focusing on factors such as location, beacon-presence and demographic profiles.

With an expanded developer suite, Volare connects to marketing service platforms such as MailChimp. The suite uses existing APIs, allowing customers to integrate the platform with their CRM, marketing automation and business intelligence systems. A redesigned management interface delivers the opportunity for IT, channel partners, marketing to manage their own operational and business requirements. Brand owners can now develop an appealing appearance for their welcome portals across all sites, thereby encouraging store managers to promote the local offers.

“Cloud4Wi enables us to customize our welcome portals, while also giving us a powerful platform for analytics and business intelligence integration that will service our needs for years to come,” says Claudio Montechiarini, Technology and Operation Director, Ermenegildo Zegna.