Content Marketing - An Effective Way for Business Growth
Content marketing can be an extremely efficient way to grow a presence online for businesses for all sizes. It will even help in drawing potential customers and position a brand a reliable and trustworthy way. If handled correctly, content marketing is a front runner in the digital marketing space. It is affordable, easy to implement and highly valuable.
These are five tips for businesses that are new to content marketing:
Beef up product descriptions
In case it is an e-commerce operation or otherwise feature descriptions of products, explanations are necessarily needed. Buyers don't have much else to go on, without a way to physically evaluate the products when weighing you against competitors.
• Create purchaser personas to target your key demographic to emphasize the right selling points.
• Use of superlatives should be justified; terms like 'amazing' or 'incredible' shouldn't be thrown without being able to back up these claims.
• Inspire imagination for the shoppers to visualize the products and opportunities available.
• If possible incorporate social proof, give reviews on third-party sites or features in news publications.
Check out: Top Digital Marketing Companies
Create a dedicated landing page
Send customers who find the brand through social media posts, Google Ads, or email marketing messages to the homepage. Though dedicated landing pages are occasionally useful, it is a better way to convert leads and generate positive attention.
Lean into Email
Email campaigns are the best way to keep in contact with your current and prospective customers. It is straightforward, secure and efficient, keeping in touch over email. It can keep the brand front and center. When crafting email messages, always start with an exceptional line offering a specific look into the content of the word.
Employ Modern Keyword Techniques
Keyword usage is viewed as an old-school approach to SEO to some marketers. In some ways, it might be accurate, but that doesn't mean keywords aren't a vital part f nailing a strong ranking in the SERPs.
• Keyword strategy should be aligned with the overall content strategy.
• Keywords should focus on what the competitor is ranking for.
• Just like grouping content clusters, do the same with keywords.
Develop Dedicated Strategies
A dedicated approach is a big part of genuinely seeing success with all areas in the market. Blogging, social media posts, email marketing, and beefing up keywords can undoubtedly generate results.
Content market is not an easy task to handle, but it has excellent returns on investments and plenty of opportunities. Content can help a business grow in many ways, whether it is product description or keyword usage.
By Pete V. Sattler, VP-IT & CIO, International Flavors &...
By Benjamin Beberness, CIO, Snohomish County PUD
By Gary Watkins, CIO of IT Shared Services, KAR Auction...
By Tonya Jackson, VP Global Supply Chain, Lexmark
By Chad Lindbloom, CIO, C.H. Robinson
By Ryan Fay, CIO, ACI Specialty Benefits
By Kris Holla, VP& CSO, Nortek, Inc.
By Shawn Wiora, CIO & CISO, Creative Solutions In Healthcare
By Michael Alcock, Director-CIO Executive Programs &...
By Jeff Bauserman, VP-Information Systems & Technology,...
By Wes Wright, CTO, Sutter Health
By Peter Ambs, CIO, City of Albuquerque
By Mark Ziemianski, VP of Business Analytics, Children's...
By Jonathan Alboum, CIO, The United States Department of...
By Ryan Billings, MS, MBA, Executive Director, Digital...
By Christina Clark, Managing Principal, Cresa
By Evan Abrams, Associate, Steptoe & Johnson LLP
By Holly Baumgart, Vice President-Information Technology,...
By Melissa Douros, Director of Digital Product Management,...
By Andrew Palmer, SVP & Chief Information Officer, U.S....