Genband and MAX to Leverage Telecom OTT Solution fring for Voicer App

By CIOReview | Tuesday, February 16, 2016
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PLANO, TX:  Genband, an IP-based real time communications software solution vendor for fixed wireline, mobile, cable service providers has partnered with Bulgaria's premium 4G LTE mobile service provider Max to launch its next generation Voicer app. It will be powered by Kandy’s communications PaaS platform. Both the companies will leverage white label Telecom OTT solution fring that enables operators to deliver a superior user experience to their customers and makes them more competitive.

Voicer app will leverage fring's robust features to enable users connect via voice, video and text, both over Max's 4G LTE networks, 3G and Wi-Fi. Its no-contract service will deliver extensive flexibility at a significant less cost to the customers. It will also include one-second billing increments for calls across other networks for enhanced transparency and savings. "Voicer's ambition is to go beyond voice service and provide additional usage and benefits to its customers," says Neycho Velichkov, CEO, Max. "The ability to deliver a comprehensive solution is a key part of our strategy, and fring enables us to bring a differentiated service to market quickly," adds Velichkov.

As a new generation operator Max offers voice and high-speed mobile Internet services in Bulgaria. Its first commercially available 4G LTE network covers 38 of the biggest cities and vacation resorts in the country, covering 60 percent of the urban population "Max has already demonstrated tremendous innovation in its market and fring is the ideal solution to help Max enhance its portfolio with a comprehensive, cost-effective solution that delivers the features customers demand," added David Hiscock, Senior Vice President of EMEA Sales for GENBAND. "We're pleased to support Max with the on-net offerings that will help to strengthen its position in the market and enhance its competitive positioning."