How do Online Fashion Brands Benefit From AR?
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How do Online Fashion Brands Benefit From AR?

By CIOReview | Wednesday, October 20, 2021

Leveraging AR in Fashion ecommerce can be beneficial to retailers as it improves brand awareness, improves customer experience, and increases customer retention.  

FREMONT, CA: Within the ecommerce sector, augmented reality (AR) has long been regarded as a futuristic, rather abstract technology. The fashion sector, in particular, has changed its mind about augmented reality and its significance in ecommerce. Retailers are being compelled to reconsider their goals. They must embrace trends, techniques, and technology that will enable them to provide great customer experiences and earn shoppers' loyalty. AR is one of these technologies. As a link between physical and internet commerce, it's a natural fit for fashion retail and the issues that it faces.

Online fashion firms can use augmented reality to increase brand awareness and attract new customers, improve the customer experience for current customers, and encourage individuals to become brand champions – all while increasing revenue and boosting profitability. 

Here is how fashion ecommerce is benefiting from AR:

Better customer engagement

Isolated and disengaged shoppers are hungry for immersive retail experiences like those offered by AR after months of lockdown and store closures. The more time someone spends on an ecommerce store, the stronger their bond becomes with the brand, and so they are more likely to make a purchase.

Drives buyer confidence

Customers can see exactly what they're buying before placing an order, eliminating the guesswork that sometimes comes with internet purchases. Customers in the fashion sector can analyze the size and fit while also gaining a sense of the genuine quality of an item.

Improve conversion rates

Not only has it been proven that augmented reality keeps users on a brand's website longer and makes them feel more confident in their products, but it can also lead to greater sales. According to Shopify, interacting with a 3D model in augmented reality can boost product page conversion rates by up to 250 percent.

Building brand loyalty

AR's one-of-a-kind, empowering experience can assist increase brand loyalty and consumer retention. According to a study, 70 percent of customers will be more devoted to firms that include augmented reality in their buying experience. Using augmented reality on an ecommerce site could be a retention tool worth investing in during this period of tough online competition and expensive acquisition expenses.