INDIGOTEC Enters a Mutual Partnership with Digital Element to Include Hyperlocal Geotargeted Advertising

By CIOReview | Thursday, March 24, 2016
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ATLANTA, GA: Digital Element, provider of IP Intelligence and geolocation services announced a partnership with INDIGOTEC Soluciones Integrales, a full-service technology consulting firm to leverage their NetAcuity platform of solutions for its advertising and ecommerce clients. Conversely, INDIGOTEC will be able to assist its clients in delivering hyperlocal geotargeted advertising and content to improve reach, relevance and response for a variety of digital campaigns and other business initiatives.

Mauricio Dabdoub, CEO, INDIGOTEC said, “The ability to offer proven, easy-to-implement geolocation solutions to our advertising and ecommerce clients will give them a competitive edge in the digital marketplace as the economy continues to improve.”

NetAcuity enables retail and enterprise organizations to identify actionable information about online users such as geographic location, connection speed, domain name, and more. The same information is utilized to improve relevance, reach and response of online activities, not compromising user’s right to privacy. NetAcuity Pulse gathers and utilizes insights from mobile devices to offer more seen IP locations than any other provider. Pulse uses new insights from Wi-Fi connected mobile traffic and infrastructure; expanding the coverage of the global postcode-level targeting offered through NetAcuity Edge. The precise targeting again depends on where a user is located and connected at a specific point in time, regardless of device.

“We’re expecting to see double-digit growth in Internet ad spending over the next several years in Chile so it’s imperative that companies are using the right technology tools to reach consumers and stretch their marketing dollars to their full potential,” remarked Jorgelina Striedinger, Latin America Business Development Director, Digital Element.

NetAcuity’s array of benefits comprise of:

Better Access and Relevance: It builds a 30-40 percent premium over non-targeted ads by delivering content to specific audiences. This in turn reduces wasted impressions and increases click-through rates and message reach.

Boosts Shopping Experience: Consumers tend to spend less time searching for products and services due to availability of features like customized web content, language, currency, products, and promotions.

Customer Experience is simplified: Leveraging location-based data helps to deliver right content at the right time, such as automatically delivering foreign visitors to country-specific sites.

Escalated Online Revenues: The platform provides targeted merchandise and messages to increase response rates by as much as 300 percent.

Pushing Online Revenue: Targeted promotions and coupons are used for driving online traffic, to make offline purchases at the nearest store or service location.

Mobile User Identification: Visitors can be moved along the sales cycle with relevant content and promotions leveraging targeted WiFi-enabled connections coupled with location- specific information.