passbrains Extends its Legs to New Horizons

By CIOReview | Wednesday, February 10, 2016
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FREMONT, CA: With their crowdsourced digital assurance solution, passbrains, a leading crowdtesting vendor, widens their services portfolio beyond classical ‘Crowdtesting for QA’ offerings into new arenas throughout the product development lifecycle.

Using their global community of more than 25,000 crowdsourced testers and ability to quickly assemble customer communities for enterprises, the company offers holistic digital assurance supported by their proven crowdsourcing and crowdtesting delivery model. Other than providing managed digital assurance services, the company also offers their platform as SaaS and white label solution to enterprise customers and channel partners.

“Our ability to select the right audience for customer experience campaigns enables enterprises to extend the use of passbrains into early research and product design phases,” says Johannes Widmann, managing director of passbrains’ delivery center in Hamburg. “Another new interesting application for us is the thorough testing of shipment, service and support processes, a most prominent example being online shopping through websites or mobile apps,” he furthers. Enterprise customers such as eBay and Telefonica use passbrains’ crowd as ‘mystery shoppers’ to explore, evaluate and rate every single transaction and touch point throughout the ordering, payment, delivery processes, including return of goods, complaint management and customer support.

With passbrains’ new digital assurance services, the company extends into market segments, offering the advantage to use a community on-demand and to support every single campaign-activity with sophisticated online tools.

“This development makes it possible to ensure full coverage, traceability and to automate analytics and campaign reports,” says Widmann. He extols, “The key advantage is that all data collected throughout the campaigns won’t be scattered around multiple online tools, desktop applications, social media applications etc.; it always resides on the secure passbrains platform only.”

For passbrains, crowdtesting still remains a major element in their service portfolio, while their ability to engage both public and private crowds for enterprises opens up a growing spectrum of new types of crowdsourced digital assurance activities.