TI Sparkle Chooses GENBAND's White-Label, Cloud-Based Over the Top Solution to Enhance Customer Experience

By CIOReview | Thursday, March 17, 2016

FREMONT, CA: In an announcement made, Genband, a communication software solution provider, collaborated with TI Sparkle, a telecom operator to provide the telecom company with Genband's White-Label cloud-based OTT solution. This solution will help TI Sparkle to enhance and upgrade its batch of products, and completely integrating its Voice and SMS services.

The partnership is considered to bring a change in TI Sparkle’s mobile network solution. The latest and upgraded cloud based OTT application of Genband will help the customers to interact and communicate through voice, video, SMS, rich messaging and conferencing in a very efficient and effective way. "As a global leader in the international services market we always strive to enrich our business proposition to our global customer base. That's why we have partnered with Genband as they are a best-of-breed supplier of OTT services for voice and mobile services" said Stefano Olivieri, Vice President Line of Business Voice & Mobile of TI Sparkle.

The customers of TI Sparkle will get benefited by the Genband’s plug&play solution, which enables them to access the application with their own branding, enhancing end-user international calling from a Smartphone or any computer at reduced rates. The solution will also help the customers in finding friends on the social network communities which would reflect in greater usage, growth and monetization. "GENBAND's white label solution enables us to empower our customers with a full-package mobile application that handles voice, video and instant messaging services that, combined with the quality TI Sparkle network services, results in an unbeatable combination of flexible real-time solutions, superior end-user experience and global coverage," added Olivieri

With this partnership, Genband’s solutions will enable the customers of TI Sparkle to use the IP network across the globe irrespective of the physical reach of their network. "We're proud that Telecom Italia Sparkle recognizes our ability to support a global carrier-grade OTT deployment."Our white label solution will allow them to provide their own customers with the full range of rich communications end-users crave," said David Hiscock, Senior Vice President, EMEA sales, GENBAND.