TurnTo Networks Unveils New LOGO, Broadened Customer Content Services for Retailers

By CIOReview | Monday, February 1, 2016
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NEW YORK: A leading customer content solution provider TurnTo Networks Inc., today revealed an advanced suite of four new services for online retailers, along with a new logo and modernized corporate identity. TurnTo clients now have the availability of the broadest range of customer content types, which means more content overall, driving bigger conversion lift, better SEO, stronger customer relationships, and deeper insights into what customers are really thinking.

TurnTo launched a new logo, identity, and website to emphasize the company’s innovation leadership in customer content.

“TurnTo’s new look reflects both the amazing pace of innovation we are bringing to the market and our mission of enabling positive connections between real people at the stores where they shop,” said TurnTo CEO and Founder George Eberstadt.

The new TurnTo Suite includes four advanced services to help retailers increase customer engagement which constitute Ratings and Reviews, Community Q&A, Visual Reviews and Checkout Comments. TurnTo brings the classic with deep customer-profile integration, streamlined review collection, advanced visual and mobile capabilities, modernized moderation, an unrivaled API, and lots more.

TurnTo Community Q&A answers to the most types of shopper questions from the best sources. TurnTo joins active community answering, workflow for staff and brand answers, and integration to stores’ existing knowledge bases.

Retailers can activate a new, mobile-centric approach to collect customer-generated images and videos of their products in use. By gathering micro-reviews from customers at the point of purchase, Checkout Comments generate 3 to 5 times more posts than traditional product reviews, with uniformly positive sentiment, starting the first moment a product goes on sale.

 “The TurnTo Suite is the next evolution of customer interaction, built for where online retail is going,” said TurnTo Chief Product Officer, John Swords. “Our clients want to increase mobile engagement, obtain more customer content for fast-turn catalogs, and secure visual content with appropriate permissions and accurate product data. Our new offerings do all this and more to meet the needs of future-focused retailers.”

TurnTo also launched a new logo, identity, and website to emphasize the company’s innovation leadership in customer content. “TurnTo’s new look reflects both the amazing pace of innovation we are bringing to the market and our mission of enabling positive connections between real people at the stores where they shop,” said TurnTo CEO and Founder George Eberstadt.