Upland and Hipcricket Join to Attain Maximum Mobile Engagement

By CIOReview | Tuesday, March 15, 2016

AUSTIN, TX: Organizations are climbing hard towards the next generation of Enterprise Work Management (EWM) to reach more users, drive mobile engagement, and improve conversion rates. Upland, a cloud-based EWM provider, collaborated with Hipcricket, a unified mobile engagement platform, to ensure that the combination will address all major public and private sectors’ challenges.

Trusted by Fortune 2000 companies worldwide, Upland’s software is able to connect people through its technology, enabling visibility and automating the flow of work in all aspects of the organizations. Upland’s mobile commons platforms provide the required tools for the clients to achieve quick results with respect to the text messages. The platform builds a database of users to sync it with clients’ existing CRM.

Pew Research report says that around 97% of smart phone users use text messaging everyday in America alone. By leveraging the ubiquitous technology of Upland and Hipcricket, clients can cost-effectively measure, plan, and deliver targeted, personal, and engaging campaigns.

Hipcricket’s platform is a unified mobile engagement platform to drive loyalty, sales, and awareness. Their solutions help brands and agencies in achieving maximum mobile engagement. The addition of Hipcricket with Upland’s secure and scalable Mobile Commons mobile messaging solution paves a way to develop the powerful enterprise-class application-to-person mobile messaging platform.

Jack McDonald, Chairman and CEO, Upland Software says that the combination of these two platforms will enable a greater customer success as they have catered some of the successful mobile activation campaigns and initiatives—from political to international marketing—in the history.

"With Mobile Commons' passion for driving amazing outcomes for our enterprise customers, we look forward to ensuring the ongoing success of Hipcricket customers. There will be no change in service or support levels for existing Hipcricket customers as we look to deliver even more value," says Jed Alpert, SVP and GM, Mobile Commons.