Viacom Releases Invigorates Products Suite with Vantage Target Discovery and Vantage Instant Audience

By CIOReview | Wednesday, March 23, 2016
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FREMONT, CA: Viacom announced Vantage Target Discovery and Vantage Instant Audience to boost Viacom Vantage, which would amplify Viacom Vantage’s predictive and targeting engine, and would further enhance company’s stature in the data driven marketing solution arena.

Viacom creates motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content. Viacom's media networks includes Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons,

Vantage Target Discovery uses data-mining techniques to help marketers identify the probable and potential consumers who are receptive to the advertiser’s messaging. On the other side, Vantage Instant Audience makes the power of Vantage accessible to a broader array of clients by simplifying the data-driven targeting process.

With the addition of Vantage Instant Audience (VIA) and Target Discovery, Viacom Marketing & Partner Solutions caters a total of five data-driven products in the industry. These offerings have a strategic connection to each other as demonstrated by the Velocity Content Network (VCN), a network of creative branded content programs that are distributed across social platforms.

“As our five new offerings demonstrate, our world class marketing, creative and data teams work together to identify where the needs are and develop the data-driven marketing solutions,” said Jeff Lucas, Head of Marketing & Partner Solutions, Viacom

These product debuts came soon after the partnership Viacom recently forged with Snapchat, which appointed Viacom as an ad sales partner and expanded the company’s Discover channels with MTV and Comedy Central International.