PAR Technology Corporation has been recognized by CIOReview Magazine as the recipient of “Top 20 Retail Technology Solution Companies - 2017,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the CIOReview research and editorial team based on insights from an interview with Paul Rubin, SVP-POS Product and Engineering.

PAR Technology Corporation
Streamlined Retailing through Inventive POS Technology

Paul Rubin, SVP-POS Product and Engineering

In the world of digitally enriched consumers, restaurants are firefighting the digital demands of the customers while keeping the costs to a minimum. “POS is the heart and soul of operations in every restaurant, starting from order entry all the way to fulfillment of the orders,” says Paul Rubin, SVP-POS Product and Engineering, ParTech, Inc. “We take a holistic approach in improving restaurant operations by providing cutting edge cloud POS capabilities encompassing hardware, software, installation, and support services.” Being in the industry for over 3 decades, PAR Technology is helping restaurant owners streamline their restaurant operations comprehensively, enabling them to stay ‘modern’ and profitable in today’s mobility-driven digital world through its inventive POS technologies. “We have been effective in overlaying our technology into clients’ existing infrastructure, preserving current hardware implementations to avoid the capital expense.”

Having served large scale, multi-unit restaurants such as McDonald’s since inception, PAR Technology’s expertise helps to deliver enterprise class features for multi-unit restaurants ranging to as many as 1,000 outlets spread worldwide. “Our premium cloud-based Brink POS® Software, is a multifaceted solution designed with multi-unit restaurant operators in mind,” says Rubin. Besides having modules for running in-restaurant operations, Brink offers a bevy of capabilities such as Kitchen Display Systems, online and mobile ordering, future order placements, built-in loyalty programs, and survey functionality.

Acting as a Swiss army knife for restaurant owners, Brink helps informed decision making through analytics-based dashboards that stream up-to-date reports about core business operations on the enterprise level. It also has a configuration API that allows third party companies and developers to extend Brink’s capabilities for greater outcomes. Furthermore, Brink supports all the current payment processes prevalent in the market.

Additionally, the software provides a consolidated system of record for both configuration and reporting made accessible on smartphones, tablets, and computer through easy-to-use web-based tools.

Brink POS^® is a multifaceted solution designed with multi-unit restaurant operators in mind

“The outcome includes secure payment processing, effective digital interfaces, increased uptime, and reduced dependence on customer support,” asserts Rubin. The software has modular design that supports easy integration of newer functionality and multi-tenancy enterprise applications. Furthermore, the innovative software solutions run seamlessly on a range of devices of varying form factors including fixed terminal or tablet-based POS, enabling restaurants with enhanced user experience.

Earlier, restaurants had to spend more on power, memory, and support services to interface diverse software modules with the POS while still fearing about systems security. PAR Technology tackles these challenges effectively with its principal API that interfaces various software modules to the POS in an agile manner. “By moving the point of integration to cloud, we eliminate expense and security risk involved in third party integration,” notes Rubin.

PAR Technology has developed a hybrid-hosted architecture that moves the system of record to a hosted environment ensuring security of restaurant’s data and backend systems. Through a hybrid approach, PAR customers can run their business without hassle as the events and transactions are recorded offline and synced back to the central data location once the network is functional, ensuring business continuity.

With cloud representing the next chapter in POS management, Rubin says, PAR is buoyant about serving several thousands of customers, educating and empowering them to leverage cloud. “For the future, we plan to continue to disrupt the restaurant arena with inventive technology and thought leadership by working with technologies such as IoT to deliver frictionless digital experience,” concludes Rubin.

PAR Technology Corporation

PAR Technology Elevates Table Service Experience with Brink POS 2024 Spring Release

Monday, June 10, 2024

Empowering Hospitality Through Purposeful Innovation

NEW HARTFORD, N.Y.– ParTech, Inc. (PAR), a global restaurant technology company providing unified commerce solutions for enterprise restaurants, announces its PAR Brink POS® 2024 Spring Release. Designed to empower restaurants in navigating the balance between operational efficiency and exceptional guest experiences, this update introduces a variety of features aimed at simplifying daily administration, enhancing table service, and strengthening the connection between businesses and their patrons.

Enhanced Table Service

At the heart of Brink’s Spring Release is a comprehensive suite of table service enhancements, reinforcing PAR's commitment to elevating the dining experience. The introduction of PAR PayAt-Table allows guests to review and pay their checks directly at the table, streamlining transactions and eliminating unnecessary wait times. The Tip Share feature facilitates the inclusion of tip amounts for all staff involved, fostering workplace transparency and ensuring equitable distribution of gratuities among both back-of-house and front-of-house teams.

Additionally, guests can now pre-authorize their credit cards upon arrival, allowing them to keep tabs open throughout their visit. This ensures a seamless and leisurely dining experience while also safeguarding restaurants and bars against the risk of unpaid walkouts.

The release also includes reporting features exclusively tailored for full-service concepts. Brink's Checkout Report ensures precise register-side management, particularly in situations where servers need support to finalize table closures during tip-sharing scenarios. Other capabilities, such as automatic order splitting by seat and effortless one-click printing of individual checks, expedite table turnovers, which is particularly beneficial for larger groups.

Purposeful Innovation for Today's Challenges

Restaurants navigate a tightrope in today's macro landscape – battling inflationary pressures, labor costs, and lower traffic while still crafting an unforgettable experience for guests with everrising expectations.

Brink’s new release empowers operators to navigate the challenge on both sides with meaningful enhancements that include:

• Gamification to encourage upsells and increase average check values.

• Simplified ordering, streamlined pick-ups and automated lane and KDS resequencing for single, dual, and multi-lane drive-thrus.

• Multi-reward Redemption with Punchh®, PAR’s industry-leading loyalty platform.

• Support for 24x7 restaurant operations on Register and KDS.

• Seamless EBT Payments with PAR Pay, PAR’s award-winning payments platform.

"This new release represents a significant milestone for PAR Brink POS," said Savneet Singh, CEO of PAR Technology Corporation. "It continues our commitment to constant innovation, capitalizing on strong investment and hard work of our team. Stasis is death for a product led software business that will never happen at PAR."

Well-known restaurant brands such as Hooters of America trust PAR Brink’s table service capabilities, showcasing the industry-wide recognition of its effectiveness. PAR Brink POS sets a new standard for restaurant technology, delivering value to operators, staff, and guests across the spectrum of enterprise hospitality. With its focus on table service, seamless integrations, and meaningful innovation, the latest update to Brink reaffirms PAR's position as a leader in the restaurant technology space.

PAR Punchh® and Yumpingo® Partner to Elevate Customer Experience for Restaurant Brands

Thursday, July 18, 2024

NEW HARTFORD, N.Y., -- What if every meal at your favorite restaurant felt tailor-made just for you? With the new partnership between Yumpingo®, a leader in customer experience services for restaurants and ParTech, Inc. (PAR)'s leading loyalty solution, PAR Punchh®, this vision can become a reality. Together, they aim to transform customer experiences, enhance loyalty, and drive growth through innovative platform integration.

Elevate Every Dining Experience

By combining Punchh's loyalty solutions with Yumpingo's customer experience management, restaurant brands gain powerful tools to engage guests and deliver exceptional service, ensuring they return for more.

"By merging our loyalty solutions with Yumpingo's real-time guest feedback, we empower brands to deliver deeply personalized and impactful experiences that not only enhance customer satisfaction but also drive loyalty and sustainable growth," said Savneet Singh, CEO of PAR Technology.

Yumpingo's platform captures live guest feedback across every dish, shift, and location. Through quick surveys and a comprehensive dashboard designed specifically for the hospitality sector, brands gain granular, critical insights into the performance of every menu item, location, channel, and shift.

George Wetz, CEO and Co-founder of Yumpingo, emphasized, "We're excited about the transformative impact of this unique two-way integration for brands. By fueling Punchh programs with real-time guest sentiment data, we help restaurants win share of wallet from their competitors and convert more guests into loyal fans."

Transformative Benefits for Restaurant Brands

The Punchh customers can now leverage customer experience insights to deliver substantial value:

Higher Customer Retention: Identify and resolve operational issues at the location, shift, and menu item levels to enhance guest retention. Increased satisfaction leads to more guests joining loyalty programs, boosting sales.

Improved Margin Profile: Intelligently price or portion key menu items and adapt labor/service models, reducing costs and increasing profitability without causing customer churn.

Product Differentiation and Competitive Advantage: Use advanced guest profiling and segmentation to deliver personalized, effective marketing communications, setting brands apart from competitors.

Enhanced Loyalty Behavior: Drive new guests into the loyalty program after survey completion and encourage repeat visits, increasing lifetime value.

Additionally, this integration helps restaurant brands boost online ratings by encouraging guests to leave reviews and recover unhappy guests with vouchers. Brands can deliver personalized marketing by sending targeted emails based on menu items ordered and create a super-advocates mailing list by engaging highly satisfied guests. The rich feedback data collected can be used to create targeted offers and campaigns through Punchh.

A New Era in Restaurant Customer Engagement

This partnership between Punchh and Yumpingo marks a new era in restaurant customer engagement, offering brands the tools they need to deliver exceptional experiences that drive loyalty and growth.

Top 20 Retail Technology Solution Companies - 2017

Company
PAR Technology Corporation

Management
Paul Rubin, SVP-POS Product and Engineering

Description
A provider of cloud-based POS technology solutions for restaurants and retailers

PAR Technology Corporation Streamlined Retailing through Inventive POS Technology

Brink POS® is a multifaceted solution designed with multi-unit restaurant operators in mind