What Are the Best Tools for Improving Email Deliverability?

Sending email marketing messages is still effective, although perhaps more competitive than in the past. Nearly every small business or blog seems to have a digital mailing list set up for its users. Unfortunately, some of those messages get lost in the cyberspace abyss, never delivered or seen by subscribers.

What can companies do to ensure customers see the messages they send? Tapping into tools to improve email deliverability is a great step to ensuring email marketing efforts engage customers and deliver results. With dozens upon dozens of options, what are the best tools for improving email deliverability?

6 Best Tools for Email Deliverability

People send approximately 376.4 billion emails per day globally, with an expected increase to 408.2 billion per day by 2027. With so many emails flying back and forth, engaging customers becomes more crucial than ever before. Companies can only make an impact when emails arrive in target audience members’ inboxes.

Business owners also prefer to not pay extra money for a huge subscriber list only to discover half the emails go to dead addresses. Fortunately, tools exist to improve the odds of a successful delivery and open rate, and the following are some of the best in the business.

1. BriteVerify

When it comes to experience, BriteVerify is the longest-standing contact verification solution available. The tool keeps databases clean, removing bad information from dummy accounts and defunct email addresses. Sender reputation remains high by reducing bounce rates through a cleaner list.

Companies gain better insight into who is actually subscribed and their preferences, which leads to better segmentation and targeted messaging. Some of the features of BriteVerify include:

• Validating contact information when people subscribe to prevent bad data from being added to the database

• Bulk checking current lists with a single click

• Learning what emails changed or no longer exist

• Cross-checking phone numbers and emails to make sure they belong to real people and not bots

One user testimonial on the site mentioned their open rates increase over 100% after implementing programs to catch invalid emails.

Pricing: Plans start at $40 per month, depending on how many verifications an organization needs

2. Everest

Do customers complain that the company’s emails go to their spam folder and they never see them? Everest is a program that can help with email authority and prevent messages from going to junk folders.

Brands gain more visibility of their sender reputation. Getting a grasp on marketing metrics helps with higher deliverability rates. Some of the benefits of Everest include:

• Understanding the audience better so content is sent at the right time and engages the user

• Tapping into the correct device and formats to ensure readability

• Spotting blocklists and spam traps before they stop deliveries

• Seeing how many emails reach people so problem areas get addressed quickly

• Integrating list validation with infrastructure monitoring

Everest covers both reputation and the metrics behind ensuring emails deliver when and where they should.

Pricing: Small sender plans start at $20 per month

3. Mailtrap

One of the best ways to figure out how effective email campaigns are is a testing tool. Some of the features you gain with Mailtrap include:

• Open and click tracking

• Detailed dashboards with hints and tips to ensure better deliverability

• Test emails before sending to list

• Spam analysis tool

• HTML checker to prevent broken emails

Companies can use Mailtrap to send out messages to massive mailing lists with less chance of triggering spam controls.

Pricing: Free for personal projects; plans starting at $15 per month for business needs

4. Zero Bounce

Get a better return on investment with email marketing by using tools such as Zero Bounce to validate emails and add authority. Some of the features of the tool include:

• Uploading a list for instant verification and to clean up a mailing list

• Downloading a clean list instead of going step-by-step to remove each email

• Scoring tool to see how a business' emails rank

• Testing emails to catch spam blocking words

• Monitoring for blacklists

Pricing: Try it free for the first 100 email verifications. Plans start around $18 per month for 2,000 emails and go up from there.

5. Mail Tester

For business leaders who’ve wondered how spammy their emails are, Mail Tester offers an opportunity to get a report on just that factor for free. Each person who visits the site gets a unique email to send a test email to and the site then ranks on a variety of factors, such as:

• Likelihood of email being delivered to an inbox

• Blacklisting concerns

• Spammy wording

Pricing: Free but offers limited features

6. Email on Acid

When email budgets allow, going with something like Email on Acid gives you more refined tools to ramp up your digital marketing game. Through the platform, users can:

• Build emails

• Test

• Optimize

• Collaborate with other team members

• View previews of what emails will look like on over 100 devices and in dark mode

The platform offers insights to better help segment a list and make data-driven decisions to improve ROI.

Pricing: The basic package runs $74 per month and comes with one user account but unlimited email projects. Add analytics and customization for more money.

Comprehensive Reporting

Combining two or more tools gives organizations the full picture of how well email marketing campaigns perform over time. Look to use free and paid options for the strongest monitoring and highest ROI. Improving email deliverability ensures the right people see the message at the perfect time, increasing engagement and reach.