Marketing G2 Releases MG2 ConneXt: An All-new Publisher-specific Component

By CIOReview | Thursday, April 21, 2016

NORTH WALES, PA: Marketing G2 (MG2), a digital solutions provider that offers products on subscription basis to enterprises, revealed the launch of a new publisher-specific component to their flagship product, the MG2 Engagement Platform. The platform is a robust CRM (Customer Relationship Management), e-Commerce and billing platform that gives visibility into the customer’s decision journey.

The new component, namely, MG2 ConneXt will include dynamic metering, campaigns, customizable interfaces, and notification features to improve the customer engagement. MG2’s customer engagement platform and suite of subscription management tools are being adopted by some of the prominent North American media houses, such as Tribune Publishing, Advance Publications, Digital First Media Group, Gannett, Hearst, Postmedia Network, and Alabama Media Group. Driven by user-intelligent systems, this platform will provide customers access to content and digital purchases through effective communication channels to enable decision-making and maximizing engagements.

The MG2 2016 is believed to be an integral part of MG2’s product development plan. “MG2 ConneXt is a platform to engage every visitor based on user specific data and activity,” says Patrick Glennon, President, Marketing G2. “It is also a platform to create access at an article level. It is the future of one-to-one digital marketing making article level micropayments a reality.”

 “MG2 ConneXt empowers publishers to engage every visitor. It is a true disruption to today’s access, authentication and product entitlement process,” adds Dael Jackson, Product Development Lead, Marketing G2. “Being able to respond dynamically based on a user’s activity and attributes, with a series of contextual conversations including actions designed to intelligently direct the engagement flow, creates a powerful tool to move a user through the engagement funnel.”

On the subject of pricing quotes for the MG2 ConneXt component, the engineers and management teams at MG2 have come up with a unanimous decision that this empowering technology is a must-have for an optimized engagement platform. “That’s why MG2 ConneXt is being added to our engagement platform at no additional cost. That puts a smile on our clients’ faces,” exclaims Chris Storm, VP Marketing, Marketing G2. “ConneXt is the latest chapter in how we’ve enabled clients to leapfrog their legacy business methods with technology, and there’s more to come.”