Extracting valuable business insights from data
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This article is part of CIOReview's Innovation Insights series featuring expert contributions nominated by our subscribers and reviewed by our editorial team.

Extracting valuable business insights from data

Delmar Assis is the CEO and Founder of DRZ Corporation.

Data is the new oil, however, to be a business asset, it needs to be part of the solution to companies' challenges; this journey requires not only software but a clear data strategy; from methodology, best practices and an effective roadmap that allows fast/consistent deliveries, providing the business with unified, complete, governed, and relevant information. DRZ offers this roadmap to allow a solid, effective, and safe way to get there. During this process we provide a different benefits like customer retention, insights, and segmentation, grow cross-sell and up sell, new products development, better communication and efficient omnichannel, full compliances and beyond.

The big challenge is extract insights from data to attend a business needs and govern them, which is the new oil . DRZ since its foundation has been committed to transforming data into relevant business assets; teams with deep knowledge of data and how to transform and govern them, also great ecosystem with partners to provide a full holistic solution, most important is understanding the business needs to provide an agile and correct data solution to solve real business problems.

The main competitive: DRZ is truly focusing on customers’ needs and always working with them to provide a very tailor made solution, sometimes some needs they don’t know, but the need to increase the innovation.

● focusing on solutions to transform data into business assets with the best global solutions, like Precisely solutions, or developing in-house.

● teams with deep knowledge of data and how to transform and govern them

● Great ecosystem with partners to provide a full holistic solution, most important is understanding the business needs to provide an agile and correct data solution  to solve real business problems.

Our solutions

● Data governance/data quality & compliances - despite being an old topic, it is increasingly urgent to govern one of the main business assets that is data, but many companies are still trying to understand how to do it, DRZ offers the implementation with methodology and the solution itself.

● Data360, Data preparation democratization - Many companies have full raw data, but the challenge is to transform them and facilitate quick access to right people with the appropriate permissions; also implement a self-service data harmonizing with data mesh, DRZ supports these challenges from solution design to implementation and maintenance; creating a metrics for the data usage allowing the data monetization.

 ​DRZ is truly focusing on customers’ needs and always working with them to provide a very tailor-made solution, sometimes some needs they don’t know, but the need to increase innovation. 

● Intelligent data hub (MDM):  Manage your master data: it is imperative that companies start managing this data based on business initiatives so that results are consistent and that the business can be part of the solution; from conception to the first quick wins. DRZ offers a solution for the complete roadmap, from acquisition, transformation, unification, enrichment and governance your master data.

● CX/CM/Omnichannel: Effective communication and interaction: it has been a great demand from companies to communicate and understand their customers correctly, generating from there an increase in satisfaction, personification, retention and increased consumption of their products, as well as reducing risks and costs. DRZ offers a complete CCM-CXM (customer experience) solution for an effective omnichannel.

● Data business insights: It’s mandatory go beyond the classic advanced analytics because the innovation come trough Data Business Insights; our platform has in it background a full IA/ML capabilities however the Business user quickly thought graphical interface can analyze the data in 360 view and get the Data Insights without write a one code line in phyton, java… the platform is focusing on after wave of MLops.

● SAP optimization: on SAP the business users need to follow many screens to complete their jobs, our bots get the whole screen and transform in a single view accelerating the tasks, easily and fast; we do the same with the workflows.

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The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.